Forward -- Introduction -- Part I: Inter-Firm Cooperation and (Regional) Clusters -- Part II: Entrepreneurial Activities, Innovation and Regional Networks -- Part III: Knowledge Transfers Between University and Industry

In the knowledge-driven economy, individuals and organizations need to look beyond their own boundaries to complement existing resources. Especially in research-intensive fields, effective and efficient knowledge sharing with collaboration partners has become the key to success. Based on a...

Deutschland gehört zu den größten Wissensproduzenten weltweit, rangiert aber beim Transfer dieses Wissens in die Praxis nur auf Platz 18 von 27 EU-Staaten. Marcel Hülsbeck untersucht die Determinanten der Umsetzung von universitären Forschungsergebnissen in technologische Innovationen. Es...

Wolfgang Weitzl introduces a novel perspective for measuring consumer trust in eWOM by applying a rigid scale development process. In doing so, the research aims to set new methodical standards for developing reliable, valid and practicable research instruments. Most importantly, however, the...

This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways: Textbook for a standalone...

This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely...

This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. First, it lays out the foundations like the evolution of the Web and the so-called Social Web, its utility for users and businesses, and the evolution of the...

This book provides practical know-how on understanding, implementing, and managing main stream social media tools (e.g., blogs and micro-blogs, social network sites, and content communities) from a public sector perspective. Through social media, government organizations can inform citizens,...