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Data Driven : An Introduction to Management Consulting in the 21st Century
Curuksu, Jeremy David - 2018
This book is a “scientific” introduction to management consulting that covers elementary and more advanced concepts, such as strategy and client-relationship. It discusses the emerging role of information technologies in consulting activities and introduces the essential tools in data...
Persistent link: https://www.econbiz.de/10012395827
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Transportation Analytics in the Era of Big Data
Ukkusuri, Satish V. (ed.); Yang, Chao (ed.) - 2019
Transportation Analytics held July 16 and 17, 2016 at Tongji University in Shanghai and chaired by Professors Ukkusuri and Yang. The … analytics and third party validation - solutions for a new era of regulation and private sector innovation -- Chapter 4. A …
Persistent link: https://www.econbiz.de/10012395880
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Entertainment Science : Data Analytics and Practical Theory for Movies, Games, Books, and Music
Hennig-Thurau, Thorsten; Houston, Mark B. - 2019
combining such intuition with data analytics and rigorous scholarly knowledge provides a source of sustainable competitive … analytics and entertainment theory cannot guarantee a hit, it systematically and substantially increases the probability of …’s winning combination of creativity, theory, and data analytics offers managers in the creative industries and beyond a novel …
Persistent link: https://www.econbiz.de/10012395924
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AI in Marketing, Sales and Service : How Marketers without a Data Science Degree can use AI, Big Data and Bots
Gentsch, Peter - 2019
AI and Algorithmics have already optimized and automated production and logistics processes. Now it is time to unleash AI on the administrative, planning and even creative procedures in marketing, sales and management. This book provides an easy-to-understand guide to assessing the value and...
Persistent link: https://www.econbiz.de/10012396017
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Data Science and Digital Business
García Márquez, Fausto Pedro (ed.); Lev, Benjamin (ed.) - 2019
This book combines the analytic principles of digital business and data science with business practice and big data. The interdisciplinary, contributed volume provides an interface between the main disciplines of engineering and technology and business administration. Written for managers,...
Persistent link: https://www.econbiz.de/10012396135
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Big Data and Innovation in Tourism, Travel, and Hospitality : Managerial Approaches, Techniques, and Applications
Sigala, Marianna (ed.); Rahimi, Roya (ed.);  … - 2019
This book brings together multi-disciplinary research and practical evidence about the role and exploitation of big data in driving and supporting innovation in tourism. It also provides a consolidated framework and roadmap summarising the major issues that both researchers and practitioners...
Persistent link: https://www.econbiz.de/10012396151
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The Intelligent Marketer’s Guide to Data Privacy : The Impact of Big Data on Customer Trust
Palmatier, Robert W.; Martin, Kelly D. - 2019
Firms are collecting and analyzing customer data at an ever increasing rate in response to evidence that data analytics …
Persistent link: https://www.econbiz.de/10012396167
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Recent Developments in Data Science and Business Analytics : Proceedings of the International Conference on Data Science and Business Analytics (ICDSBA- 2017)
Tavana, Madjid (ed.); Patnaik, Srikanta (ed.) - 2018
Conference on Data Science and Business Analytics (ICDSBA- 2017), which was held during September 23-25 2017 in ChangSha, China …. As we all know, the field of data science and business analytics is emerging at the intersection of the fields of … analytics is an interdisciplinary field about processes and systems to extract knowledge or insights from data. Data science and …
Persistent link: https://www.econbiz.de/10012396406
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Quality, IT and Business Operations : Modeling and Optimization
Kapur, P.K. (ed.); Kumar, Uday (ed.); Verma, Ajit Kumar (ed.) - 2018
reliability, e-maintenance and big data analytics, highlighting the importance of maintaining the current growth in information … Growth Model Incorporating Imperfect Debugging And Fault Reduction Factor -- Analytics For Maintenance Of Transportation In …
Persistent link: https://www.econbiz.de/10012396639
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Artificial Intelligence for Fashion Industry in the Big Data Era
Thomassey, Sébastien (ed.); Zeng, Xianyi (ed.) - 2018
-Item Markdown Optimization -- Social Media Analytics for decision support in Fashion Buying Processes -- Review of Artificial … intelligent fashion replenishment system based on data analytics and expert judgement -- Blockchain based secured traceability …
Persistent link: https://www.econbiz.de/10012396692