Das Konzept des Franchisings -- Die Modellierung von Dilemmastrukturen -- Die Entstehung von Kooperation -- Positive Analyse - Kausalität zwischen Dilemmastrukturen und Franchising -- Normative Analyse - Ethische Würdigung -- Ergebnisse und Ausblick.

This book is an ethnographic case study, based on first hand observation, of family businesses in the northern Vietnamese village of Ninh Hiệp along the Red River Delta, which became a major hub for textiles in the wake of the country’s shift towards market socialism. The author explores how...

This book considers ethical issues arising in professional and business settings and the role of individuals making decisions and coping with moral dilemmas. It starts by elaborating on critical thinking and on normative ethical theories, subsequently presenting the structure and cinematic...

This book explores the role of HRD professionals in making ethical and legal decisions in the workplace. While previous books have described the need for ethics in HRD, this book presents ethical and legal frameworks for effective implementation in the workplace. The ethical standards of an...

Written in the tradition of the Frankfurt School of critical theory, this book develops a practical theory designed to humanise management education. Inevitably encountering deeply authoritarian business schools, the author sets the rigidity of curriculum against a student-centred approach found...

This book addresses the emerging field of neuromarketing, which, at its core, aims to better understand the impact of marketing stimuli by observing and interpreting human emotions. It includes contributions from leading researchers and practitioners, venturing beyond the tactics and strategies...

“Are you an ethical person?” Regardless of your answer, a follow-up probe might be: “How do you know?” Your personal values reflect your beliefs, what you care about. These values, if they really matter to you, are activated by and through your everyday decisions. How do you ensure that...

This book presents an ethical framework which evaluates the legitimacy of the practice of ghostwriting. It explores the connection between personal authenticity and the use of ghostwriters in corporate, political, legal, higher education, and scientific contexts. It then examines the history of...

This book explores the behavioral phenomenon that is intended to aid in the benefit of others, known as prosocial behavior. The author combines eight years of quantitative and qualitative research to explain and delineate the antecedents to prosocial leadership and align these findings into an...