Der Autor zeigt Strukturveränderungen internationaler Forschungs- und Entwicklungsaktivitäten (F&E) innerhalb der globalen Informations- und Kommunikationstechnischen Industrie (IKT) auf und untersucht die Schwerpunktverlagerung technologischer Kompetenzen in die BRIC-Staaten. Er analysiert...

What are the secrets of competitive R&D on a global scale? Based on empirical research with hundreds of R&D executives from more than 80 companies amd 1000 R&D laboratories, the authors present new concepts and trends in global R&D management. Case studies from 22 best-practice companies...

This book integrates the concept of design into the existing framework of industrial performance, international trade and comparative advantage in trade and industrial phenomena, which increasingly have been affected by design characteristics of tradable goods. Design, capability and their...

In this volume, Paolo Sigismondi explores the dynamics of global media and entertainment, specifically analyzing the implications of the global rise of non-scripted entertainment (as reality TV programs) and the impact and consequences of the Information and Communication Technology (ICT)...

Strategic Issues in Advertising, Branding and Communication -- Integrated Marketing Communications: A Test for Different Levels of Strategic Consistency -- Evaluation and Feedback Effects of Limited Editions in FMCG Categories -- How Multinational Enterprises Develop their Advertising Strategy...

Stand der Forschung und theoretische Grundlagen -- Konzeption und Methodik -- Erfassung und Aufbereitung der Positionsdaten -- Determinanten der Kommunikationswahrscheinlichkeit -- Bewertung des Forschungsansatzes -- Zusammenfassung und Ausblick.

This contributed volume explores and reveals the new developments, dynamics and recommendations for entrepreneurship education in the Middle East and North Africa (MENA) region. Presenting papers by respected experts in the field, it shares essential insights on the status quo of entrepreneurial...

This book discusses the ways in which characteristics of innovative firms and innovative talents with core competence in Japanese, Korean, German, and American contexts are developed and nurtured, and compares innovative firms with a long history of business operations from these four countries....

This book draws attention to the classics, seminal articles in entrepreneurship that have made profound contributions to the field’s emergence, development, and maturity. In each chapter, a classic is identified, ideas contained therein that are still relevant to the field are discussed, and...

This book promotes the creation of advanced knowledge-based economies driven by innovation networks and the continuous development of human capital and capability. It provides valuable insights into the growing emergence of knowledge-based industries of the Asia Pacific, and highlights research...