Today, most firms employ online and offline distribution channels. Customers combine both channels for information search and purchase. However, researchers and practitioners are still lacking insight concerning the creation of additional customer value, in terms of a seamless purchase...

Teil I: Die Digitalisierung von Gesellschaft, Wirtschaft und Handel -- Teil II: Technologien für die Digitalisierung des Handels -- Teil III: Transformation des Handels zu digitalisierten Unternehmen. .

Andreas Pinterits develops a performance measurement system to cope with the different requirements of offline and online sales channels. The author discusses different methods for measuring customer channel switching behaviour during the purchasing process and demonstrates the practical use of...

This book takes an in-depth look at consumer behavior in the context of multichannel commerce, and explores how the convergence of physical and electronic channels influences consumer decision-making in a multichannel environment. In this regard, it goes far beyond explaining choices between...

This book focuses on market developments of crowdfunding, crowdinvesting, crowdlending, social trading, robo-advice, personal financial management, online payment and mobile payment in Germany. FinTech companies are an important driver of innovation in the financial industry. By making financial...

Matthias Schu examines three main topics in his research: The intention of store-based retail and wholesale companies to open up an own online channel, factors determining the foreign market selection behavior of online retailers as well as factors affecting the speed in the internationalization...

Grundlagen & Allgemeine Informationen -- E-Payments Evolution -- Zahlungsverkehrsinnovationen im Wandel der Zeit und ihre Vermarktung -- Zahlungsverhalten am Point of Sale in Deutschland — aktuelle Entwicklungen -- Zahlungsverhalten und Bargeldverwendung in Österreich --...