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der Praxis -- Diskussion internationaler Arzneimittel-Preissysteme -- Zusammenfassende Bewertung und Ausblick. … verkäufliche und verschreibungspflichtige Arzneimittel für den internationalen Vergleich genutzt, da beide Typen über die …
Persistent link: https://www.econbiz.de/10014015068
ergab sich bei rezeptpflichtigen Arzneimittel und freiverkäuflichen Arzneimitteln ein gegenläufiger Effekt auf den …
Persistent link: https://www.econbiz.de/10014282804
Einführung in das Thema -- Aktuelle Patentausläufe und die an ihnen beteiligten Unternehmen -- Theoretische und empirische Grundlagen -- Der Produktlebenszyklus von Arzneimitteln -- Die Rolle von Patenten in der pharmazeutischen Industrie -- Auswirkungen von Patentausläufen in der...
Persistent link: https://www.econbiz.de/10013517082
This book is the revised version of a doctoral thesis written at the Graduiertenkolleg Law and Economics at Hamburg University. It addresses the market failure with respect to R&D for medicines for tropical diseases and the lack of access to affordable medicines in poor countries. Tropical...
Persistent link: https://www.econbiz.de/10013521260
The book investigates the interplay of brand equity and technological assets at the corporate level. In a grounded … returns of their intangible technological assets with the help of brand equity and thus improve their competitiveness. The … econometric analysis. The developed model points out how the strategic relevance of immaterial technological assets and brand …
Persistent link: https://www.econbiz.de/10014014131
largest markets for pharmaceuticals in the world, business leaders and consultancy firms would also be interested …
Persistent link: https://www.econbiz.de/10012819089
Persistent link: https://www.econbiz.de/10013520901
How efficient is the Chinese healthcare system? Milcent examines the medication market in China against the global picture of healthcare organization, and how public healthcare insurance plans have been implemented in recent years, as well as reforms to tackle hospital inefficiency. Healthcare...
Persistent link: https://www.econbiz.de/10012397155
Persistent link: https://www.econbiz.de/10013520463
Effects of Health Communication and Pharmaceutical Advertising -- Taking Matters Global: The (Im)Possibilities of Cross-Cultural Advertising -- Consumer Self-Empowerment: Increasing Consumer Control and Choice -- Modelling Consumer Self-Empowerment -- Consumer Responses to Different Advertising...
Persistent link: https://www.econbiz.de/10014019336