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Preisbildung von Arzneimitteln im internationalen Vergleich

Drabinski, Thomas - 2008

der Praxis -- Diskussion internationaler Arzneimittel-Preissysteme -- Zusammenfassende Bewertung und Ausblick. … verkäufliche und verschreibungspflichtige Arzneimittel für den internationalen Vergleich genutzt, da beide Typen über die …

Persistent link: https://www.econbiz.de/10014015068

Erfolgskonstellationen im Apothekenmarkt : Empirische Analyse und Gestaltungsempfehlungen

Heinsohn, Jörg G. - 2013

ergab sich bei rezeptpflichtigen Arzneimittel und freiverkäuflichen Arzneimitteln ein gegenläufiger Effekt auf den …

Persistent link: https://www.econbiz.de/10014282804

Der Patentauslauf von Pharmazeutika als Herausforderung beim Management des Produktlebenszyklus

Raasch, Christina - 2010 - 2., durchgesehene und korrigierte Auflage

Einführung in das Thema -- Aktuelle Patentausläufe und die an ihnen beteiligten Unternehmen -- Theoretische und empirische Grundlagen -- Der Produktlebenszyklus von Arzneimitteln -- Die Rolle von Patenten in der pharmazeutischen Industrie -- Auswirkungen von Patentausläufen in der...

Persistent link: https://www.econbiz.de/10013517082

Creating R&D Incentives for Medicines for Neglected Diseases : An Economic Analysis of Parallel Imports, Patents, and Alternative Mechanisms to Stimulate Pharmaceutical Research

Müller-Langer, Frank - 2009

This book is the revised version of a doctoral thesis written at the Graduiertenkolleg Law and Economics at Hamburg University. It addresses the market failure with respect to R&D for medicines for tropical diseases and the lack of access to affordable medicines in poor countries. Tropical...

Persistent link: https://www.econbiz.de/10013521260

Intellectual Property Management : The Role of Technology-Brands in the Appropriation of Technological Innovation

Jennewein, Klaus (contributor) - 2005

The book investigates the interplay of brand equity and technological assets at the corporate level. In a grounded … returns of their intangible technological assets with the help of brand equity and thus improve their competitiveness. The … econometric analysis. The developed model points out how the strategic relevance of immaterial technological assets and brand …

Persistent link: https://www.econbiz.de/10014014131

The Politics of Pharmaceutical Policy Reform : A Study of Generic Drug Regulation in Brazil

Fonseca, Elize Massard da - 2015

largest markets for pharmaceuticals in the world, business leaders and consultancy firms would also be interested …

Persistent link: https://www.econbiz.de/10012819089

Leading Pharmaceutical Innovation : Trends and Drivers for Growth in the Pharmaceutical Industry

Gassmann, Oliver (contributor); … - 2008 - Second Edition

Persistent link: https://www.econbiz.de/10013520901

Healthcare Reform in China : From Violence To Digital Healthcare

Milcent, Carine - 2018

How efficient is the Chinese healthcare system? Milcent examines the medication market in China against the global picture of healthcare organization, and how public healthcare insurance plans have been implemented in recent years, as well as reforms to tackle hospital inefficiency. Healthcare...

Persistent link: https://www.econbiz.de/10012397155

The Chemical and Pharmaceutical Industry in China : Opportunities and Threats for Foreign Companies

Festel, Gunter; Oels, Udo; Kreimeyer, Andreas; Zedtwitz, Max - 2005

Persistent link: https://www.econbiz.de/10013520463

Pharmaceutical Advertising as a Source of Consumer Self-Empowerment : Evidence from Four Countries

Koinig, Isabell - 2016 - 1st ed. 2016

Effects of Health Communication and Pharmaceutical Advertising -- Taking Matters Global: The (Im)Possibilities of Cross-Cultural Advertising -- Consumer Self-Empowerment: Increasing Consumer Control and Choice -- Modelling Consumer Self-Empowerment -- Consumer Responses to Different Advertising...

Persistent link: https://www.econbiz.de/10014019336