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The Story of Indian Manufacturing : Encounters with the Mughal and British Empires (1498 -1947)
Seth, Vijay K. - 2018
This book discusses the role historical events played in determining the pattern of growth of Indian manufacturing. Two important historical events significantly influenced the course of Indian manufacturing from the 15th century AD. The first was the arrival of European merchants via sea route...
Persistent link: https://www.econbiz.de/10012396515
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A Comparative History of Commerce and Industry, Volume I : Four Paths to an Industrialized World
McNabb, David E. - 2016
A Comparative History of Commerce and Industry, Volume I offers a subjective review of how the cultural, social and economic institutions of commerce and industry evolved in industrialized nations to produce the institution we now know as business enterprise
Persistent link: https://www.econbiz.de/10012396697
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Hurdle Race Marketing : The Enlightenment - The Disillusionment - The Breakthrough
Backhaus, Klaus - 2013
entangled in a mutual blame game. Not until the Marketing Manager has his say, does the tide seem to turn. Nevertheless, when it …, demanding that market orientation must become a daily common practice and a personally lived reality. After all, marketing is … more than the existence of a marketing department. It is a lived shared value orientation and thus relevant for every …
Persistent link: https://www.econbiz.de/10014017339
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Wissensgenerierung in Value Netzwerken : empirische Betrachtung der Photovoltaik aus der sozialen Netzwerkperspektive
Banaszak, Marc - 2014
-dominante Logik (SDL) im Marketing betrachtet Wissen als Quelle von Wettbewerbsvorteilen; Akteure erlangen demnach Wissen durch … Dozierende und Studierende der Wirtschaftswissenschaften mit den Schwerpunkten Marketing, Organisation und Innovationsmanagement …
Persistent link: https://www.econbiz.de/10014020924
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International Retailers’ Performance in Host Countries : The Roles of Strategies, Consumer Perceptions and the Local Environment
Morbe, Lukas - 2018
expansion of retail firms About the Author Dr. Lukas Morbe worked as research assistant at the Chair for Marketing and Retailing …
Persistent link: https://www.econbiz.de/10012396470
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Sustainable Growth in Global Markets : Strategic Choices and Managerial Implications
Rajagopal - 2016
Sustainable Growth in Global Markets provides a comprehensive introduction to the concept of market and business management outside the domestic market. The book focuses upon the ability to do business in international markets, examining the significance of leadership, building consumer value...
Persistent link: https://www.econbiz.de/10012396676
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Market Entry into the USA : Why European Companies Fail and How to Succeed
Drews, Ralf - 2016 - 1st ed. 2016
This book connects a buying psychology driven by American beliefs and values with a company’s go-to market strategy, the goal being to sensitize readers to how the cultural values of a particular country or region can impact the business environment. The book also addresses the reasons behind...
Persistent link: https://www.econbiz.de/10012397923
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China Business : der Ratgeber zur erfolgreichen Unternehmensführung im Reich der Mitte
Zinzius, Birgit - 2019 - 3., überarbeitete Auflage
zur Unternehmensführung -- Mitarbeiter: Einsatz und Motivierung -- Markt und Marketing -- Chinesen besser verstehen …
Persistent link: https://www.econbiz.de/10012401553
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Erfolgreiches Personalmanagement in China : Rekrutierung, Mitarbeiterführung, Verhandlung
Waldkirch, Karl - 2018 - 3., aktualisierte und erweiterte Auflage
Der bewährte Leitfaden für erfolgreiches Personalmanagement in China, nun in der 3., vollständig aktualisierten Auflage. Mit praxiserprobten Empfehlungen und wertvollen Tipps. Karl Waldkirch charakterisiert die Unterschiede zwischen Expatriates und lokalen chinesischen Managern. Außerdem...
Persistent link: https://www.econbiz.de/10012401865
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Doing Business in India
Devonshire-Ellis, Chris (contributor) - Dezan Shira & Associates <Hongkong> - 2012 - 3rd ed. 2012
An Introduction to India: Key facts and figures -- Why India matters and where India is going -- A Brief History of India: Ancient India -- Independence through present day -- Political structure.- Indian Business Etiquette and Culture: Making appointments and greetings.-Religions and holidays...
Persistent link: https://www.econbiz.de/10014015859