Global business management issues and concerns are complex, diverse, changing, and often intractable. Industry actors and policy makers alike rely upon partnerships and alliances for developing and growing sustainable business organizations and ventures. As a result, global business leaders must...

This volume explores the work environment in multinational corporations. To do so, it integrates studies on the organizational sciences, cross-cultural management, positive psychology and sociology within a single comprehensive framework. Twenty-two authors from six countries identify the...

This book describes how a deeper knowledge and understanding of cultural differences represents a meaningful and useful tool for management of companies, and in particular SMEs, in the People’s Republic of China. After introductory chapters on the internationalization of SMEs and the role...

This work explores everyday face-to-face interactions between expatriate and host national employees in cross-cultural offices of transnational organizations and corporations. Applying the concepts of cosmopolitanism, social capital, and network theory, the book highlights both “closure” and...

This book connects a buying psychology driven by American beliefs and values with a company’s go-to market strategy, the goal being to sensitize readers to how the cultural values of a particular country or region can impact the business environment. The book also addresses the reasons behind...

This book provides practical frameworks for anyone hoping to become a successful global leader, and outlines the challenges that international firms face when managing across cultures. It highlights the cognitive, affective, and behavioral actions leaders can take to understand the differences...

Dieses Fachbuch, das auch zur Lehre eingesetzt werden kann, sensibilisiert für die besonderen Aspekte der interkulturellen Kommunikation in der Gesundheitswirtschaft vor dem Hintergrund der allgemeinen Internationalisierung und ermöglicht, die darin liegenden Herausforderungen und Chancen zu...

Die Weltmacht China ist zu einem Markt geworden, den kein Land oder Unternehmen mehr ignorieren kann. Der Wissendruck über das Reich der Mitte wächst, insbesondere in Deutschland: Firmenübernahmen durch chinesische Unternehmen auf der einen, Geschäftschancen in China auf der anderen Seite....