Fiktion oder Realität? Die Global AG im Jahr 2015 -- So war es bisher -- Cultural Intelligence -- Fitness-Check für Cultural Intelligence -- „Yes, we can“ – because there’s no other chance? -- Reise zu den geistesgeschichtlichen Wurzeln -- Reisen bildet!.

Providing in-depth analysis, this book enables readers to understand the theoretical aspects of personal selling and explores the difficulties of selling services which are sensitive to cultural, age and gender differences, and to customers originating from diverse cultural zones. Agents and...

This book introduces readers to a powerful method for cross-cultural due diligence in mergers and organizational collaborations. It employs the context of joint ventures between local communities and companies in the domain of hospitality in emerging tourism destinations. The book first analyzes...

Menschliches Verhalten und Käuferverhalten wurden bereits in ihren unterschiedlichen Facetten und aus der Perspektive verschiedener wissenschaftlicher und praktischer Disziplinen beleuchtet. So wurde beispielsweise das Verhalten von Investoren, d.h. von Käufern an Finanzmärkten, aus der Sicht...

The recent past shows a growing interest in cultural specificities. This new-found focus has its origin in reports about corporate practices indicating that globally standardized information systems are not effective in every culture. One explanation for this observation is that information use...

This book considers ethical issues arising in professional and business settings and the role of individuals making decisions and coping with moral dilemmas. It starts by elaborating on critical thinking and on normative ethical theories, subsequently presenting the structure and cinematic...

Sven Hildebrandt weist nach, dass dreidimensionale Kinowerbefilme ihren zweidimensionalen Dependants weder im Hinblick auf die Aktivierungsleistung, noch im Hinblick auf emotionale sowie kognitive Aspekte - wie etwa in Bezug auf den Markenrecall - überlegen sind. Die Ergebnisse basieren auf...

This is the first scholarly book dedicated to reading the work of contemporary filmmakers and their impact on modern marketing and advertising. Drawing from consumer culture theory, film and media studies, the author presents an expansive analysis of a range of renowned filmmakers who have...

This book is an analysis of the specificities of public film funding on an international scale. It shows how public funding schemes add value to film-making and other audio-visual productions and provides a comprehensive analysis of today’s global challenges in the film industry such as...