Tobias Roelen-Blasberg stellt in diesem Buch einen neuen Ansatz zur automatisierten Präferenzmessung vor. Anhand verschiedener Methoden aus den Bereichen Natural Language Processing, Text Mining und Machine Learning extrahiert der automatisierte Ansatz Produktattribute aus nutzergenerierten,...

In diesem Buch werden die Grundlagen des Opinion Minings dargestellt sowie mögliche Ansätze, Methoden und Algorithmen aus den Bereichen Text Mining, linguistische Algorithmen, semantische Technologien und Information Retrieval aufgezeigt. Beim Opinion Mining geht es darum, textuell vorliegende...

The main goal of this book is to explain the core ideas of process mining, and to demonstrate how they can be implemented using just some basic tools that are available to any computer scientist or data scientist. It describes how to analyze event logs in order to discover the behavior of...

Vorwörter -- Teil I: Grundlagen und organisatorische Aspekte -- Teil II: Architektur und Technologien -- Teil III: Betriebswirtschaftliche Anwendungen und spezielle Aspekte -- Stichwort- und Autorenverzeichnis.

This book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an effective digital marketing strategy. From understanding the data and its sources to detailed metrics, dashboards, and reports, this book...

Introduction -- Big Data Panel at SIGDSS Pre-ICIS Conference 2013 A Swiss-Army Knife? The Profile of a Data Scientist -- Creating a Data-Driven Global Society -- Agile Supply Chain Decision Support System -- Hawkes Point Processes for Social Media Analytics -- Using Academic Analytics to Predict...

Foreword by Prof. John L. Hennessy (Stanford University, California, USA) and Prof. David A. Patterson (University of California at Berkeley, USA). - Preface . - Introduction. - PART I - An Infl ection Point for Enterprise Applications . - 1 Desirability, Feasibility, Viability - The Impact of...

This book presents papers based on the presentations and discussions at the international workshop on Big Data Smart Transportation Analytics held July 16 and 17, 2016 at Tongji University in Shanghai and chaired by Professors Ukkusuri and Yang. The book is intended to explore a...

Firms are collecting and analyzing customer data at an ever increasing rate in response to evidence that data analytics (precision targeting, improved selling) generates a positive return. Yet efforts often ignore customers’ privacy concerns and feelings of vulnerability with long-term effects...