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Development Report on China’s New Media
Liu, Ruisheng (ed.); Huang, Chuxin (ed.) - 2017
In this book, specialists and scholars present a comprehensive account of the latest developments in Chinese new media. The articles explore important areas such as security of cyberspace in China; the development of WeChat and micro-blogs; public opinions of social media and the transformation...
Persistent link: https://www.econbiz.de/10012397789
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Managing Media Firms and Industries : What's So Special About Media Management?
Lowe, Gregory Ferrell (ed.); Brown, Charles (ed.) - 2016 - 1st ed. 2016
This volume provides rich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms compared with other industries in terms of management...
Persistent link: https://www.econbiz.de/10012397926
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Media and Convergence Management
Diehl, Sandra - 2013
Introduction -- Part I: Convergence and Strategic Management -- Part II: Convergence and Advertising and Marketing -- Part III: Convergence and Consumer Behavior -- Part IV: Convergence and Technology -- Part V: Convergence and Journalism -- Part VI: Future Outlook
Persistent link: https://www.econbiz.de/10014016711
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Nostalgie als Zukunftsstrategie für Unterhaltungsmedien : Empirische Studien zu persönlicher und historischer Nostalgie in Medien
Natterer, Kathrin - 2017
Kathrin Natterer widmet sich bislang ungeklärten Wirkungszusammenhängen zwischen persönlicher und historischer Nostalgie im Kontext von Medienprodukten unter Berücksichtigung verschiedener Einflussvariablen, wie z.B. Stimmung, Nostalgieempfänglichkeit, Alter und Geschlecht. Hierzu führt...
Persistent link: https://www.econbiz.de/10013368520
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E-Merging Media : Communication and the Media Economy of the Future
Zerdick, Axel; Picot, Arnold; Schrape, Klaus; … - 2005
Persistent link: https://www.econbiz.de/10013520470
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GABLER KOMPAKT-LEXIKON Medien : 1.000 Begriffe nachschlagen, verstehen und anwenden
Sjurts, Insa - 2006
Die Medienwirtschaft – eine der schnelllebigsten Branchen unserer Zeit – ist ein hoch innovativer Wirtschaftsbereich. Märkte, Produkte und Geschäftsmodelle entwickeln sich rasant und führen zu immer neuen Anwendungen. Das Gabler Kompakt-Lexikon Medien bietet einen aktuellen und...
Persistent link: https://www.econbiz.de/10014015182
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Medienökonomie : Print, Fernsehen und Multimedia
Beck, Hanno (contributor) - 2005 - Zweite, überarbeitete und erweiterte Auflage
Ökonomische Konzepte: Was sind Medien?- Besonderheiten des Gutes Information -- Die Nachfrage nach Informationen -- Die Konsumentscheidung -- Die Theorie der natürlichen Monopole -- Wie bezahlt man für Mediendienstleistungen?- Medienunternehmen als Diener zweier Herren -- Eine Frequenz,...
Persistent link: https://www.econbiz.de/10014014052
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A Discussion on Chinese Road of NGOs : Reform and Co-governance by Society
Wang, Ming (ed.) - 2017
Administration from Commune Management -- Comprehensively Deepening Reform and Accelerating the Formulation of Modern NGO System … -- About Government Purchasement of Services -- About Social Reform in Guangdong -- About Hangzhou: “We” are a kind of Thought … Promoting NGO Participating into Global Governance -- Proposal on Deepening Reform of Enterprises in the field of Social Welfare …
Persistent link: https://www.econbiz.de/10012397788
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Innovation Policies in the European News Media Industry : A Comparative Study
van Kranenburg, Hans (ed.) - 2017
This book explores the importance and the types of media innovation policies formulated and implemented in various European countries. Each country analysis illustrates the evolution and structure of news media markets and media cross-ownership policies in recent years and evaluates how...
Persistent link: https://www.econbiz.de/10012396579
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Value-Oriented Media Management : Decision Making Between Profit and Responsibility
Altmeppen, Klaus-Dieter (ed.); Hollifield, C. Ann (ed.);  … - 2017
In the light of a rapidly changing media industry with new technologies, actors and advertising models, and the critical role of media in society, this volume highlights the meaning of different values in media companies and media managers’ decisions. It discusses how economic as well as...
Persistent link: https://www.econbiz.de/10012397969