This book is the first to focus exclusively on International direct marketing (IDM), integrating state-of-the-art knowledge, best practice and unique data. The first part is a comprehensive, well-structured review, covering all relevant sources from academic journals to practitioner magazines....

Dieser Band beschreibt die Entwicklung der modernen Konsumgesellschaft von ihren Anfängen in den vorindustriellen Gesellschaften des 17./18. Jahrhunderts bis heute. Stephan Wallaschkowski zeigt auf, wie sich die industrielle Revolution und der fortschreitende Konsumwandel im Sinne einer steten...

This book deals with leadership trends in the next decade and beyond. It critically examines how knowledge management can be used to address emerging societal and business issues, such as sustaining complex product quality, controlling automation generated unemployment, increasing cyber...

This two volume book presents an in-depth analysis of many of the most important issues facing today's shipping and port sectors. Volume 2 of Dynamic Shipping and Port Development in the Globalized Economy focuses on the emerging trends in ports.

This work serves as a comprehensive collection of global scholarship regarding the vast fields of public administration and public policy. Written and edited by leading international scholars and practitioners, this exhaustive resource covers all areas of the twin fields of study. In keeping...