Showing 1 - 10 of 148
Learn the skills you must master to assume leadership roles-creative directors, art directors, and advertising managers-on creative teams and in integrated branding campaigns for corporate clients. This book compares and contrasts the skill sets and responsibilities of creatives with those of...
Persistent link: https://www.econbiz.de/10012396209
Blockchain technology may have first emerged with bitcoin but its significance extends far beyond the financial sector: it is ushering in a whole new techno-economic paradigm. This book provides the first critical, in-depth examination of blockchain’s transformative impact on the creative...
Persistent link: https://www.econbiz.de/10012396006
Chapter 1: Introduction Cultural and Creative Entrepreneurship as Drivers for Change and Development -- PART I: Combining Creative Industries and Business Issues -- Chapter 2: Culture-Based Products: Integrating Cultural and Commercial Strategies -- Chapter 3: Entrepreneurial Behavior and...
Persistent link: https://www.econbiz.de/10012396642
This book discusses the rise of the creative economy. Organisations like UNCTAD have observed the emergence of the creative economy across the globe and noted its resilience in the face of recent economic turmoil. Here, the authors intend to bring the level of analysis down to the regional and...
Persistent link: https://www.econbiz.de/10012397176
Analyzing the role of creative industries, this book explores regional development within the economic cycle. Using the Greek region of Epirus as an in-depth case study, the authors identify the main opportunities for the region’s development as well as the necessary conditions and constraints...
Persistent link: https://www.econbiz.de/10012398188
Erster Teil -- Zum Begriff der Kreativen Industrien -- Zur Theorie der Kreativen Industrien -- Kreative Industrien im Internationalen Überblick -- Zweiter Teil -- Von der Theorie zur Empirie -- Kreative Industrien Berlins im Überblick -- Kreative Industrien Berlins im Detail -- Exkurs:...
Persistent link: https://www.econbiz.de/10014015681
1 -- The Notion of Creative Industries -- On the Theory of Creative Industries -- An International Overview on the Creative Industries -- 2 -- From Theory to Empirics -- The Berlin Creative Industries at a Glance -- The Creative Industries in Detail -- Excursus: Differences among Research...
Persistent link: https://www.econbiz.de/10013521345
Culture -- Producing Culture, Conserving Culture -- The Supply Chain of Cultural Production -- Creativity as a Resource …, Emotions as a Prerequisite -- Two Models of Creativity: Technological Innovation and Social Quality -- Policies that Stimulate … the Production of Culture and Make It Possible to Take the Lead in Strategic Sectors -- The Effects of Creativity on …
Persistent link: https://www.econbiz.de/10013522833
Teil 1: Theorie kreativitätsintensiver Prozesse -- Teil 2: Methoden zur Unterstützung kreativitätsintensiver Prozesse -- Teil 3: Software zur Unterstützung kreativitätsintensiver Prozesse -- Teil 4: Anwendungen in der Fernsehindustrie -- Teil 5: Anwendungen in anderen Bereichen.
Persistent link: https://www.econbiz.de/10014015671
The media now regularly feature breakthroughs on the influence of prenatal hormones on the brain and behavior, for instance the link to financial performance or risk management. Based on these findings and their own experiments, the authors present the Hormonal Quotient (HQ) as a scientific,...
Persistent link: https://www.econbiz.de/10014015861