Segers, Rien T. (ed.) - 2016 - 1st ed. 2016
Rakuten. These companies, all of which generate huge revenues in their own countries (e.g. in China, India, South Korea … multinational landscape in Asia, the management challenges, and the future implications for traditional western companies seeking to …, and current branding trends in Asia will provide a cutting-edge update on international business strategy for students and …