Deutschland braucht Innovationen. Aufgrund ihres Mangels an natürlichen Ressourcen ist die Bundesrepublik abhängig von dem erfolgreichen Technologietransfer aus Hochschulen und Forschungseinrichtungen. Um Rückstände in der Innovationsleistung im Vergleich zu Ländern wie den USA und Japan zu...

This edited collection explores how digitalization is changing the management of innovation, and the subsequent implications for the next phases in its development. The authors identify and examine relevant phenomena which are related to the ongoing digital breakthrough in the context of...

This edited volume explores how the rapid development of business model innovation changes innovation management at an international level. It discusses the next phases in its development, and the impact that this could have on the field. The authors identify and examine recent trends which have...

This edited volume brings together academics from both innovation and marketing fields to explore the additional value for companies that can be generated with the innovations in marketing and the marketing of innovations. If ideas need to reach the marketplace, then marketing strategies,...

Alexander Brem presents a comprehensive overview of the theoretical background and recent models in the context of innovation and entrepreneurship. Based on a process-oriented innovation-entrepreneurship framework, the author investigates the integration of market pull and technology push...

Green Office -- Ökonomische und ökologische Potenziale nachhaltiger Arbeitsund Bürogestaltung -- Green Building -- Nachhaltiges Bauen und Bewirtschaften -- Nachhaltige Gebäudehüllen – Anforderungen und Lösungsansätze für Büros -- Beleuchtung von Büroumgebungen mit Tages- und...