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Konsumentenverhalten : Konsumenten verstehen - Marketingmaßnahmen gestalten

Hoffmann, Stefan; Akbar, Payam - 2019 - 2., aktualisierte Auflage

Dieses Buch vermittelt die Grundlagen des Konsumentenverhaltens und analysiert, was Kaufentscheidungsprozesse nachhaltig beeinflusst. Warum ist der Einkaufswagen voller als geplant? Wieso will man unbedingt das neuste Smartphone? Diese und weitere Fragen klären die Autoren, indem sie zunächst...

Persistent link: https://www.econbiz.de/10012401714

Knowledge Capture in Financial Regulation : Data-, Information- and Knowledge-Asymmetries in the US Financial Crisis

Becker, Eva - 2016

Financial Crisis Inquiry Commission’s interviews as well her own interviews, and drawing on Capture Theory and recent …

Persistent link: https://www.econbiz.de/10014019742

Aktuelle Führungstheorien und -konzepte

Lang, Rainhart - 2014

Führungssicht -- Implizite Führungstheorien -- Neo-charismatische Führungstheorie -- Leader-Member-Exchange-Theory -- Geteilte und …

Persistent link: https://www.econbiz.de/10014017018

Grundlagen empirischer Forschung : Zur Methodologie in der Betriebswirtschaftslehre

Eisend, Martin - 2017

. Auflage von „Marketing-Theorie“ aufgebaut. Hinsichtlich methodischer Gesichtspunkte stehen die Grundideen von …

Persistent link: https://www.econbiz.de/10014018404

A Theory of Marketing : Outline of a Social Systems Perspective

Lndicke, Marius K. (contributor) - 2006

of this powerful concept is still amiss. Drawing on Luhmannian social systems theory, historical analysis, and four …' preferences towards particular brands. On these conceptual foundations a comprehensive brand- and communication-centered theory is … developed that fulfills Alderson', Cox' and Bartels' foundational requirements for a general theory of marketing in an …

Persistent link: https://www.econbiz.de/10013520795

Understanding Leadership Perspectives : Theoretical and Practical Approaches

Fairholm, Gilbert W. (contributor); … - 2009

There is no dearth of popular books on leadership, often extolling the virtues of charismatic, celebrity leaders or offering simplistic formulas for “inspiring the troops” to achieve “extraordinary results”. However, empirical research and exploration of leadership and its many elements...

Persistent link: https://www.econbiz.de/10013521144

Social Pacts, Employment and Growth : A Reappraisal of Ezio Tarantelli’s Thought

Acocella, Nicola (contributor); Leoni, Riccardo (contributor) - 2007

In this book leading European economists examine the current status of social pacts and their future. Particular focus is placed on the role of trade unions, and the positive role they can play for economic and social stability by agreeing to set wages on the basis of a target rate of inflation....

Persistent link: https://www.econbiz.de/10013520681