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Digital Influence : Unleash the Power of Influencer Marketing to Accelerate Your Global Business
Backaler, Joel - 2018
This book brings order to the chaotic and rapidly evolving world of influencer marketing by providing readers with much needed context, frameworks, and best practices. Written for busy marketing professionals working in both domestic and international markets, it addresses these topics in a...
Persistent link: https://www.econbiz.de/10012395922
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A Study of Professional Skepticism
Olsen, Carmen - 2017
This book describes how auditors exercise different levels of professional skepticism and how they are exposed to different types of affective information on clients’ behavior. Based on the author’s empirical study of 56 auditors, it shows that auditors’ skepticism and affective reactions...
Persistent link: https://www.econbiz.de/10012396583
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North-South Globalization and Foreign Direct Investment : Essays in International Economics
Schwab, Jakob - 2018
Jakob Schwab analyzes central mechanisms in the systematic economic interaction between rich and poor countries. He focuses on the drivers and effects of investment in developing countries and shows that predictions of standard economic analysis may turn around when accounting for peculiarities...
Persistent link: https://www.econbiz.de/10012396757
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Opinion Mining im Web 2.0 : Ansätze, Methoden, Vorgehensmodell
Petz, Gerald - 2019
In diesem Buch werden die Grundlagen des Opinion Minings dargestellt sowie mögliche Ansätze, Methoden und Algorithmen …. Beim Opinion Mining geht es darum, textuell vorliegende Meinungen von Menschen zu analysieren und ihre Einstellung zu … Produkten, Marken, Organisationen, Personen oder ganz allgemein zu Themen auszuwerten. Der Inhalt • Opinion Mining - Grundlagen …
Persistent link: https://www.econbiz.de/10012401719
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Wege aus dem Reformstau : Zentrale Determinanten bei der Akzeptanz wachstumsstärkender Strukturreformen
Enzweiler, Tasso - 2013
Agenda für wachstumsstärkende Strukturreformen -- Reformstau -- Modifizierung des Homo Oeconomicus -- Determinanten zur Akzeptanz wachstumsstärkender Strukturreformen -- Interdisziplinäre Zusammenarbeit zwischen verschiedenen Wissenschaftsdisziplinen.
Persistent link: https://www.econbiz.de/10014016497
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Flüchtlingsstandort Deutschland – eine Analyse : Chancen und Herausforderungen für Gesellschaft und Wirtschaft
Udovychenko, Margaryta (contributor);  … - 2017
Hintergründe -- Flüchtlingssituation in Deutschland heute: Zahlen, Daten, Fakten -- Die Generation Y – Haltungen zur Flüchtlingsfrage -- Integration von Geflüchteten in das deutsche Wirtschaftssystem – Probleme, Potentiale, Perspektiven -- Herausforderungen und Chancen der...
Persistent link: https://www.econbiz.de/10014018433
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Optimierung der Kundenbindung in Massenmärkten : Eine empirische Untersuchung im österreichischen Mobilfunkmart
Kindermann, Harald (contributor) - 2006
Kundenbindung zählt zu den wichtigsten Strategieoptionen des Marketings. Dies zeigt u. a. die Vielzahl wissenschaftlicher Untersuchungen zu diesem Themengebiet. Doch sind die Befunde sehr unterschiedlich und nicht leicht in die unternehmerische Praxis umzusetzen. Harald Kindermann identifiziert...
Persistent link: https://www.econbiz.de/10013516622
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Professionalizing Leadership : Debating Education, Certification and Practice
Örtenblad, Anders (ed.) - 2018
This engaging book presents a lively debate surrounding the professionalization of leadership. With contributions from both sides of the argument, the book considers the historical overview of leadership and management as a profession, questions what constitutes a profession, and critically...
Persistent link: https://www.econbiz.de/10012395885
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Sensuous Learning for Practical Judgment in Professional Practice : Volume 1: Arts-based Methods
Antonacopoulou, Elena P. (ed.); Taylor, Steven S. (ed.) - 2019
The first volume of this ground-breaking book critically examines how and why arts-based methods such as choir conducting workshops and dialogue improvisation can make a difference in improving professional practice. Taking a ‘human-centred’ approach, it delivers an insightful account of...
Persistent link: https://www.econbiz.de/10012395996
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Down the Rabbit Hole of Leadership : Leadership Pathology in Everyday Life
Kets de Vries, Manfred F. R. - 2019
In the previous book in this series, Manfred Kets de Vries observed the experiences of leaders on a rollercoaster ride through their professional and personal lives. Now, he follows them down the rabbit hole into the unknown, where, like Lewis Carroll’s Alice, they find a dystopian Wonderland...
Persistent link: https://www.econbiz.de/10012396000