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Providing a critical insight into the growth of the second-hand luxury and vintage fashion industry, this book offers a compendium of business developments from across the globe, including examples from Europe, the Middle East and Asia. The ‘pre-loved or pre-owned’ clothing trade has grown...
Persistent link: https://www.econbiz.de/10012396410
Presenting a vision of the luxury sector and its management, this edited book describes “the new luxury” through a comprehensive view of the value chain, from concept to market. The authors argue that the main characteristics of “luxury” are linked to specific resources and competencies...
Persistent link: https://www.econbiz.de/10012396524
Die Welt der Luxusgüter öffnet sich zunehmend auch für Privatanleger. In den wenigsten Fällen gilt dies für die schönen …
Persistent link: https://www.econbiz.de/10014014752
contributions by authors from different parts of the world will offer both a research and management perspective of luxury marketing …
Persistent link: https://www.econbiz.de/10014016246
Chapter 1. Introduction -- Chapter 2. Technology Standards and Competition in the Mobile Industry by Kirti Gupta -- Chapter 3. Standard Setting Organizations and Competition Laws: Lessons and Suggestions from the United States by Donald E. Knebel -- Chapter 4. FRAND Commitments and Royalties for...
Persistent link: https://www.econbiz.de/10012692837
1 Introduction -- 2 The complexity of the counterfeiting and piracy phenomena: a 1980-2015 literature review -- 3 Research methodology -- 4 Figures and trends in the academic research on counterfeiting and piracy -- 5 Content analysis and categorization: towards a systematization of the...
Persistent link: https://www.econbiz.de/10014017962
Walk down any main street in Shanghai, Paris or New York and you will see evidence of the counterfeit goods trade. Everyone has seen or heard of fake Prada bags or Omega watches. But how large is the counterfeit market? It appears that the same numbers have been quoted repeatedly in sources...
Persistent link: https://www.econbiz.de/10013521113
The book investigates the interplay of brand equity and technological assets at the corporate level. In a grounded theory approach it develops a model of how companies in technology intensive industries can improve the appropriation of the returns of their intangible technological assets with...
Persistent link: https://www.econbiz.de/10014014131
This book provides a better understanding of how intellectual property can improve economic and business performance. It focuses on three particular issues: the valuation of patents, the transfer of knowledge, and the management of innovation and intellectual property. Scholars from leading...
Persistent link: https://www.econbiz.de/10012054028
This book investigates at both the micro- and macroeconomic levels the impact of mobile phones on poverty and inequality in developing countries. To gauge the effects of mobile phones on these aspects, the author refers to the standard concept of technology adoption and also analyses the actual...
Persistent link: https://www.econbiz.de/10012397195