Part I Spotlights on Selected European Countries: Russia -- The Netherlands -- Switzerland -- Finland -- Great Britain -- Italy -- Portugal -- Part II Sampling for Telephone Surveys: Who can be contacted by phone? Lessons from Switzerland -- Sampling Frames for Telephone Surveys in Europe --...

This book investigates the intuitive application of strategic knowledge arbitrage and serendipity (SKARSE) principles by CEOs in their use of mobile electronic devices. CEOs of small to mid-sized organizations are responsible for the income, expenses, and profitability of their respective...

This book investigates at both the micro- and macroeconomic levels the impact of mobile phones on poverty and inequality in developing countries. To gauge the effects of mobile phones on these aspects, the author refers to the standard concept of technology adoption and also analyses the actual...

This book examines the role that Information and Communication Technologies (ICTs) play in growth and economic development promotion, specifically for developing countries. It highlights multiple methodologies for quantifying the impact of ICTs. This includes quantitative and qualitative...

In the future, shopping will be greatly influenced by a combination of localization issues, mobile internet at the point of sale, and use of social networks. This book focuses on the ‘SoLoMo synergies’ that arise from this paradigm shift in future shopping, which also promises new and...

1. Research Questions -- 2. Theoretical discussion -- 3. Global Challenges in Telecommunication -- 4. Overview of the Korean Response: From Monopolies to Liberalization -- 5. The Emergence of Centralized Governance in the Korean Mobile Market -- 6. The Emergence of Flexible Governance under the...

Introduction -- Definitions and theories of collaboration -- Literature review -- Methodology -- Telecommunications and inter-firm collaborations -- A case study on collaboration in the Chinese mobile telecommunication market -- A case study on collaboration in the Australian mobile...

Chapter1: Technology -- Chapter 2: LTE Cases -- Chapter3: The USA -- Chapter 4: India, Russia and the UK -- Chapter 5: Europe -- Chapter 6: Asia-Pacific -- Chapter 7: Africa, Middle East and the Americas -- Chapter 8: Conclusions from Case Studies -- Chapter 9: Making Usage of Superfast Connectivity

Dieses umfassende Grundlagenwerk zum Thema Mobile zeigt Unternehmenslenkern, Marketing-, Vertriebs- und IT-Verantwortlichen sowie künftigen Chief Mobile Officern, worauf es bei der professionellen Umsetzung einer Mobile Strategie ankommt. Eine wahre Mobile Company entsteht durch die richtige...

In der Praxis lässt sich vielfach beobachten, dass die Einführungen von Medieninnovationen mit Sportgroßereignissen und sportbezogener Werbung verbunden werden. Der Zusammenhang zwischen dem Sportinteresse der Konsumenten und der Verbreitung neuer Medien wurde jedoch wissenschaftlich bisher...