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Ökonomische Konzepte: Was sind Medien?- Besonderheiten des Gutes Information -- Die Nachfrage nach Informationen -- Die Konsumentscheidung -- Die Theorie der natürlichen Monopole -- Wie bezahlt man für Mediendienstleistungen?- Medienunternehmen als Diener zweier Herren -- Eine Frequenz,...
Persistent link: https://www.econbiz.de/10014014052
In this book, specialists and scholars present a comprehensive account of the latest developments in Chinese new media. The articles explore important areas such as security of cyberspace in China; the development of WeChat and micro-blogs; public opinions of social media and the transformation...
Persistent link: https://www.econbiz.de/10012397789
This volume provides rich insight into the nature and practice of media management. Contributions assess the degree to which management of media firms requires a unique set of skills, highlighting similarities and differences of media firms compared with other industries in terms of management...
Persistent link: https://www.econbiz.de/10012397926
Kathrin Natterer widmet sich bislang ungeklärten Wirkungszusammenhängen zwischen persönlicher und historischer Nostalgie im Kontext von Medienprodukten unter Berücksichtigung verschiedener Einflussvariablen, wie z.B. Stimmung, Nostalgieempfänglichkeit, Alter und Geschlecht. Hierzu führt...
Persistent link: https://www.econbiz.de/10013368520
Persistent link: https://www.econbiz.de/10013520470
Introduction -- Part I: Convergence and Strategic Management -- Part II: Convergence and Advertising and Marketing -- Part III: Convergence and Consumer Behavior -- Part IV: Convergence and Technology -- Part V: Convergence and Journalism -- Part VI: Future Outlook
Persistent link: https://www.econbiz.de/10014016711
Die Medienwirtschaft – eine der schnelllebigsten Branchen unserer Zeit – ist ein hoch innovativer Wirtschaftsbereich. Märkte, Produkte und Geschäftsmodelle entwickeln sich rasant und führen zu immer neuen Anwendungen. Das Gabler Kompakt-Lexikon Medien bietet einen aktuellen und...
Persistent link: https://www.econbiz.de/10014015182
Hedge funds have started to play an important role in financial markets during the last decade. They have affected important aspects of financial intermediation such as asset allocation decisions and corporate governance. Julian Holler provides an excellent theoretical and empirical analysis of...
Persistent link: https://www.econbiz.de/10014015656
While there may be a consensus in the industry that hedge funds clones will bring better liquidity and lower fees, it is still debatable whether replication products should serve as a complement in the hedge fund allocation decision or as a replacement. This book offers the reader valuable...
Persistent link: https://www.econbiz.de/10012053977
Background and Empirical Predictions -- The Event Study Methodology -- Data, Full Sample and Variable Construction -- Difference in Abnormal Short Selling Activity Following Events of Large Positive Stock Price Changes -- Difference in Information Content of Extreme Short Selling Activity Events...
Persistent link: https://www.econbiz.de/10013522889