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Klimawandel in Deutschland : Entwicklung, Folgen, Risiken und Perspektiven
Brasseur, Guy (ed.); Jacob, Daniela (ed.);  … - 2017
Klappentext: Erstmals trägt dieses nationale Assessment den Forschungsstand zum Klimawandel umfassend für alle Themenbereiche und gesellschaftlichen Sektoren zusammen. Womit müssen wir in Deutschland rechnen, welche Auswirkungen werden die Klimaveränderungen auf Wirtschaft und Gesellschaft...
Persistent link: https://www.econbiz.de/10012614636
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Weather Derivatives : Modeling and Pricing Weather-Related Risk
Alexandridis K., Antonis - 2013
The weather derivatives market -- Introduction to Stochastic Calculus -- Handling the data -- Pricing approaches of …Weather derivatives are financial instruments that can be used by organizations or individuals as part of a risk … management strategy to minimize risk associated with adverse or unexpected weather conditions. Just as traditional contingent …
Persistent link: https://www.econbiz.de/10014016319
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Economic stress, human capital, and families in Asia : research and policy challenges
Yeung, Wei-jun Jean (ed.) - 2013
Persistent link: https://www.econbiz.de/10010221937
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Determinants of Private Label Attitude : Predicting Consumers’ Brand Preferences Using Psychographics
Weiß, Stefanie - 2015
Various psychographic traits that most directly influence consumers’ private label attitudes are the focal point of Stefanie Weiss’ investigation. The author develops a comprehensive profile of psychographic predictors of attitude and identifies ways of translating these insights into...
Persistent link: https://www.econbiz.de/10012819101
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Kaufprozessorientiertes Marketing : Stop Branding, Start Selling! : wie neueste Erkenntnisse aus der Verhaltensforschung und den Neurowissenschaften Marketing und Vertrieb beflügel...
Rutschmann, Marc - 2018
Wie führt man Kunden direkt zum Kauf? Indem man Kaufprozesse gezielt anstößt und auf dem Weg zum Abschluss die richtigen Impulse setzt. Denn allein der funktionale Nutzen eines Produkts, seine emotionalen Attribute oder ein sorgfältig designter Markenauftritt reichen bei weitem nicht aus, um...
Persistent link: https://www.econbiz.de/10012805674
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The Experience Logic as a New Perspective for Marketing Management : From Theory to Practical Applications in Different Sectors
Pencarelli, Tonino (ed.); Forlani, Fabio (ed.) - 2018
Introduction to the experience logic: Key concepts and contents -- Part I: Theoretical contributions -- Experiential perspective in management literature: A systematic review -- Marketing in an experiential perspective: From "Goods and Service Logic" to "Experience Logic" -- Part II: Sectoral...
Persistent link: https://www.econbiz.de/10013256188
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Chinese Consumers and the Fashion Market
Xu, Yingjiao (ed.); Chi, Ting (ed.); Su, Jin (ed.) - 2018
Part 1: Introduction of the Chinese Fashion Market -- Part 1.1: overview of the Chinese Fashion Market -- Part 1.2: Re-evaluating the Market Potential: a perspective of domestic fashion brands -- Part 1.3: Too big to lose: a perspective of global fashion brands in the Chinese market -- Part 2:...
Persistent link: https://www.econbiz.de/10013270838
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
Martínez-López, Francisco J. (ed.);  … - International Conference on Research on National Brand … - 2018
The 2018 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand managers....
Persistent link: https://www.econbiz.de/10013192306
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Customer Relationship Management : Concept, Strategy, and Tools
Kumar, V.; Reinartz, Werner - 2018 - Third edition
This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and provides all the necessary steps in managing profitable customer...
Persistent link: https://www.econbiz.de/10012395810
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Customization 4.0 : Proceedings of the 9th World Mass Customization & Personalization Conference (MCPC 2017), Aachen, Germany, November 20th-21st, 2017
Hankammer, Stephan Martin (ed.); Nielsen, Kjeld (ed.);  … - 2018
This proceedings volume presents the latest research from the worldwide mass customization & personalization (MCP) community bringing together new thoughts and results from various disciplines within the field. The chapters are based on papers from the MCPC 2017. The book showcases research and...
Persistent link: https://www.econbiz.de/10012395835