This book connects a buying psychology driven by American beliefs and values with a company’s go-to market strategy, the goal being to sensitize readers to how the cultural values of a particular country or region can impact the business environment. The book also addresses the reasons behind...

10 years ago, in the flourishing atmosphere of India’s high-tech city, Bangalore, SAP Labs was established as small development facility. Known to be one of the world’s most promising destinations for foreign investments, India is where SAP AG chose to locate what is now their largest RD and...

This volume explores the work environment in multinational corporations. To do so, it integrates studies on the organizational sciences, cross-cultural management, positive psychology and sociology within a single comprehensive framework. Twenty-two authors from six countries identify the...

This book addresses one of the most critical issues facing global business leaders and the multicultural workforce - how to work and relate effectively in the intercultural contexts. It is a map for navigation and a guide for behavior in many critical intercultural contexts that global business...

This work explores everyday face-to-face interactions between expatriate and host national employees in cross-cultural offices of transnational organizations and corporations. Applying the concepts of cosmopolitanism, social capital, and network theory, the book highlights both “closure” and...

This book provides a systematic view of current and future research perspectives on intercultural knowledge sharing and offers a model for the growth of organizational knowledge in the digital age. The author puts forward multidisciplinary and multi-paradigmatic approaches to offer an updated...

Reinhold Kohler shows and explains ten selected and powerful leadership enablers to motivate, develop, and manage international teams, clustered in roles, skills and abilities (ROSKAB). The ROSKAB leadership model demonstrates in a simplified direct and indirect method how to perform this task....

Konzeptionelle Einführung in die Arbeit -- Going international — Unternehmenstätigkeit im Globalisierungszeitalter unter besonderer Berücksichtigung der Tourismusbranche -- Kultur, Interkulturalität und interkulturelle Kompetenz -- Pojektrelevante strategische Erfolgsfaktoren im...

Themenstellung -- Grundlegende Konzepte -- Gruppenprozesse, -strukturen und -modelle -- Theoretische Einbettung der Konflikte und Synergien -- Empirische Untersuchung zu Konflikten und Synergien -- Empirische Modellbildung: Das MIPO-Modell -- Schlussbemerkungen.

Unternehmenspraxis, und die Internationalisierung wirtschaftlicher Unternehmensaktivitäten führt zu einer immer intensiveren Zusammenarbeit von Menschen unterschiedlicher Kulturen. Allerdings erfüllt mehr als die Hälfte der M&A nicht die in sie gesetzten Erwartungen. Häufig ist dies auf...