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This volume includes the full proceedings from the 1987 Minority Marketing Congress held in Greensboro, North Carolina … under the theme Minority Marketing: Issues and Prospects. It provides a variety of quality research in the field of minority … marketing in order to assimilate and enhance knowledge of marketing practices for minority enterprises. It includes papers on …
Persistent link: https://www.econbiz.de/10012402135
Foreword -- Preface -- Marketing Strategies for Reaching Minority Markets -- Redefining Ethnic Market Segmentation … Frequency Portrayal of Minority Models in Magazine Advertisements -- A Selected Bibliography on Marketing to African Americans …This volume includes the full proceedings from the 1993 Minority Marketing Congress held in Long Beach, Mississippi …
Persistent link: https://www.econbiz.de/10014019838
advancing the growth of international enterprises and the global economy. Growth frontiers in International Business includes … business growth frontiers. The book presents discussion and thought into four main foci; policy frontiers, emerging market … frontiers, innovation pathways and ethical growth avenues …
Persistent link: https://www.econbiz.de/10012397825
present pioneering new work on what it takes to create long term growth, the book examines the internal conditions that are …
Persistent link: https://www.econbiz.de/10014018490
present pioneering new work on what it takes to create long term growth, the book examines the internal conditions that are …
Persistent link: https://www.econbiz.de/10014018491
Discussing the economics of entrepreneurship, this book views that it should establish a framework of analysis that integrates the understanding of the determinants and the effects of entrepreneurship and innovation without neglecting the functioning of the inducement mechanisms. For this...
Persistent link: https://www.econbiz.de/10013520439
promote growth: high-tech development, productivity increase, and strengthening of linkages …
Persistent link: https://www.econbiz.de/10012054172
with knowledge of the economic growth Korea has experienced in recent decades. The author argues that Africa's development … - the author suggests new solutions for SSA's economic growth, inspired by Korea's successful economic growth model much of … bodies in economics, development and politics studying Africa's economic development, and Korea's economic growth model …
Persistent link: https://www.econbiz.de/10012397021
Structural Changes, Sustainable Growth and Sectoral Policy -- Social Capital in Balkan Societies -- The External Sector …
Persistent link: https://www.econbiz.de/10014018633
development. After an introduction to the topic, it analyzes the influence of product sophistication on growth, and offers …
Persistent link: https://www.econbiz.de/10013256177