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Der Einfluss unbekannter Werbegesichter auf die Wahrnehmung der Markenpersönlichkeit
Lange, Anne - 2016
Gesichtern auf die Markenwahrnehmung Die Zielgruppen Dozierende und Studierende der Marken-/Werbepsychologie, Konsumenten- und … Wirtschaftspsychologie Praktiker im Bereich Markenführung, Marketing-Management, Markenstrategie und Werbung Die Autorin Anne Lange … promovierte am Institut für experimentelle Wirtschaftspsychologie an der Leuphana Universität Lüneburg in den Bereichen …
Persistent link: https://www.econbiz.de/10013455543
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Marktpsychologie : Grundlagen und Anwendung
Raab, Gerhard - 2010 - 3., überarbeitete Auflage
Gerhard Raab, Alexander und Fritz Unger geben einen umfassenden Überblick über die Kernfragen der Marktpsychologie. Jedes Kapitel stellt eine Theorie vor, die dann anhand typischer Problemfelder aus dem Marktgeschehen illustriert wird. Die Anwendungsbeispiele stammen überwiegend aus dem...
Persistent link: https://www.econbiz.de/10013517169
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Approximating Prudence : Aristotelian Practical Wisdom and Economic Models of Choice
Yuengert, Andrew M. - 2012
In a unique undertaking, Andrew Yuengert explores and describes the limits to the economic model of the human being, providing an alternative account of human choice, to which economic models can be compared.
Persistent link: https://www.econbiz.de/10012106330
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The Manipulation of Choice : Ethics and Libertarian Paternalism
White, Mark D. - 2013
This timely book makes a forceful argument that the analyses from behavioral economists are incomplete, the policies advocated by libertarian paternalists are misguided and unethical, and both actually reinforce the cognitive biases and dysfunctions that motivate 'nudges' in the first place. In...
Persistent link: https://www.econbiz.de/10012106389
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Minding the Markets : An Emotional Finance View of Financial Instability
Tuckett, David - 2011
Tuckett argues that most economists' explanations of the financial crisis miss its essence; they ignore critical components of human psychology. He offers a deeper understanding of financial market behaviour and investment processes by recognizing the role played by unconscious needs and fears in...
Persistent link: https://www.econbiz.de/10012053937
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Psychology, Rationality and Economic Behaviour : Challenging Standard Assumptions
Agarwal, Bina (ed.); Vercelli, Alessandro (ed.) - 2005
Economics has paid little attention to the psychology of economic behaviour, leading to somewhat simplistic assumptions about human nature. The psychological aspects have typically been reduced to standard utility theory, based on a narrow conception of rationality and self-interest...
Persistent link: https://www.econbiz.de/10012054091
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The Psychology of Money and Public Finance
Schmölders, Günter - 2006
This book features the main papers of Günter Schmölders (1903-1991), a pioneer in economic psychology, for the first time in English. Schmölders' research on 'fiscal psychology' is of particular and lasting interest, impacting greatly on continental economics
Persistent link: https://www.econbiz.de/10012054231
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Reconsidering Identity Economics : Human Well-Being and Governance
Garai, László - 2017
This book presents an unorthodox identity economics that approaches social identity through a non-classical psychology. Garai applies the modern physics concept of wave-particle duality to economic psychology, finding a corresponding duality in object-oriented activity and historically generated...
Persistent link: https://www.econbiz.de/10012397266
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Die Massenpsychologie der Finanzmarktkrise : US-Immobilienblase, Subprime Desaster, Schulden-Bubble und ihre Auswirkungen
Fenzl, Thomas - 2009
mitreißt. Erklärungen für dieses irrationale Anlegerverhalten liefert die Wirtschaftspsychologie. Dieses Buch führt die …
Persistent link: https://www.econbiz.de/10014015046
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Komfortgewinn für Passagiere auf Langstreckenflügen : Validierung chronobiologisch wirksamer Kabinenbeleuchtung zur Jetlag-Reduktion
Leder, Achim - 2016
Langstreckenflügen • Experiment: Langstreckenflugsimulation Die Zielgruppen • Dozierende und Studierende der Wirtschaftspsychologie, der …
Persistent link: https://www.econbiz.de/10013414513