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Christian Berndt investigates how selected corporate actors in German small and medium-sized enterprises and in large companies respond to globalisation and the apparent crisis of the German model. By exploring the role of economic and non-economic factors in shaping business strategies he...
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Im Kräftefeld von Unternehmenszielen, Identität und Reputation besitzt die Unternehmenskommunikation Hebelwirkung. Die Autoren zeigen auf, wie identitätsorientierte Kommunikation funktioniert. Sie integrieren verschiedene Modelle aus den Disziplinen Marketing, Branding, Corporate Identity und...
Persistent link: https://www.econbiz.de/10014425084
Identitätsorientiertes Kommunikationsmanagement: Das Modell im Überblick -- Von der Unternehmenspolitik zur Identität … Orientierungshilfe. Es ist damit exakt auf die Bedürfnisse der Kommunikationsverantwortlichen in Unternehmen, Verwaltung und Verbänden …: --Identitätsorientiertes Kommunikationsmanagement: Das Modell im Überblick --Von der Unternehmenspolitik zur Identität --Die vier Dimensionen …
Persistent link: https://www.econbiz.de/10014020262
Multi-stakeholder partnering has become the 'new mantra' of decision-makers in business, government and civil society. Yet our understanding of what drives success and failure in these institutions remains incomplete. The book introduces a production theory which describes how the relationship...
Persistent link: https://www.econbiz.de/10014015900
This book purports to investigate and compare the economic development experiences in both Taiwan and South Korea in last two decades. Taiwan and South Korea’s economic development after WWII is a well-known story. However, their development after the successful post-war industrialization has...
Persistent link: https://www.econbiz.de/10012396711
Introduction -- The Evolution of Security Outlook -- Basic Theories of the Industrial Security -- Industrial Security Analysis -- Construction of Industrial Security theoretical system -- Industrial Security Assessment System and Early Warning Industry Security Assessment -- Empirical Analysis...
Persistent link: https://www.econbiz.de/10014017250
This book discusses the ways in which characteristics of innovative firms and innovative talents with core competence in Japanese, Korean, German, and American contexts are developed and nurtured, and compares innovative firms with a long history of business operations from these four countries....
Persistent link: https://www.econbiz.de/10012396113
The capability to innovate in an on-going manner is emerging as a decisive key factor in today's world of business and work. The ability to stay competitive is becoming identical with the ability to innovate. This book originated from the research and development project “International...
Persistent link: https://www.econbiz.de/10014015503
etablierten Anbieter vor neue Herausforderungen. Um sich zu behaupten, müssen Unternehmen wie Siemens, General Electric, Alstom …
Persistent link: https://www.econbiz.de/10014015914