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Mobile Marketing : Grundlagen, Strategien, Instrumente
Rieber, Daniel - 2017
Mobile Mediennutzung: Apps, Mobile Moments, Customer Journey, Sales-Funnel, Künstliche Intelligenz und Internet of Things -- Mobile Marketing: strategische Integration in den Marketingmix, Anforderungen an Unternehmen, Chancen und Herausforderungen -- Mobile Marketinginstrumente: Websites,...
Persistent link: https://www.econbiz.de/10014019265
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Konsumentenentscheidungen im Mobile Commerce : Eine empirische Untersuchung des Einflusses von mobilen Services auf das Kaufverhalten
Broeckelmann, Philipp - 2010
Einführung in die Thematik -- Grundlagen des Mobile Commerce und die Rolle von mobilen Anwendungen im Kaufprozess -- Theoretische Grundlagen und empirische Untersuchung zur Bedürfnisweckung und Problemerkennung mit Mobile Commerce -- Theoretische Grundlagen und empirische Untersuchung zur...
Persistent link: https://www.econbiz.de/10014424950
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Kontextsensitive Services für mobile Endgeräte : Spezifizierung und Evaluation eines Steuerungsmodells im Mobile Marketing
Lanzer, Wolfgang - 2012
Charakteristika des Mobile Marketing -- Wesen und Formen der Kontextorientierung -- Einflussfaktoren für die Entwicklung mobiler Kampagnenmanagementlösungen -- Spezifikation von Softwarefunktionalitäten zur kontextorientierten Steuerung des Mobile Marketing -- Evaluierung der...
Persistent link: https://www.econbiz.de/10014016091
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The Impact of Mobile Phones on Poverty and Inequality in Developing Countries
James, Jeffrey - 2016
This book investigates at both the micro- and macroeconomic levels the impact of mobile phones on poverty and inequality in developing countries. To gauge the effects of mobile phones on these aspects, the author refers to the standard concept of technology adoption and also analyses the actual...
Persistent link: https://www.econbiz.de/10012397195
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International Competitiveness in Africa : Policy Implications in the Sub-Saharan Region
Razafimahefa, Ivohasina Fizara - 2007
This book offers insight into international trade and foreign direct investment competitiveness in Africa. It examines …
Persistent link: https://www.econbiz.de/10013520689
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Foreign Capital Flows and Economic Development in Africa : The Impact of BRICS versus OECD
Tiruneh, Esubalew Alehegn (ed.); Wamboye, Evelyn (ed.) - 2017
-conventional (BRICS) sources has impacted economic development in Africa over the last two decades. It provides in-depth analyses of the … practitioners studying the changes taking place in Africa as the continent strides more confidently toward integration with the …1. Exploring the Nature, Motives, and Implications of Foreign Capital in Africa -- 2. The Impact of China and South …
Persistent link: https://www.econbiz.de/10012397859
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African Female Entrepreneurship : Merging Profit and Social Motives for the Greater Good
Boateng, Amanobea - 2018
Nwuneli, Founder of LEAP Africa, Co-Founder of AACE Foods and Sahel Capital, and Author of Social Innovation in Africa: A … Ecole de Management Contributing to academic discussions on entrepreneurship and gender in Africa, this book provides … role of female entrepreneurship in Africa’s development as a continent. Focussing on key issues such as social feminism and …
Persistent link: https://www.econbiz.de/10012396665
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Leading an African Renaissance : Opportunities and Challenges
Patterson, Kathleen (ed.); Winston, Bruce (ed.) - 2017
This book looks at the challenges and possibilities facing leadership in Africa today by providing a rich history of … continent. While some maintain that leadership of and within Africa presents too many challenges, this book argues that Africa …1. Converting Cattell’s Syntality to Change Leadership in Africa -- 2. African Leadership as Jitegemea: A Model for …
Persistent link: https://www.econbiz.de/10014017623
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Technology Transfer and Economic Growth in Sub-Sahara African Countries : Lessons from East Asia
Agola, Nathaniel O. - 2016 - 1st ed. 2016
-- Technology Transfer for Economic Growth in Africa – Why it Matters -- Sub-Sahara African Countries’ Attractiveness to Technology …
Persistent link: https://www.econbiz.de/10014019294
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Wage inequality in Africa
Johnson-Lans, Shirley (ed.) - 2017
This Palgrave Pivot features original research studies of wage inequality in African countries including South Africa …1. Introduction -- 2. Foreign Direct Investment and Racial Wage Inequality: Evidence from South Africa -- 3. The Urban … Wage Premium in Africa -- 4. Gender-Based Wage Differentials and Employment in Post-Apartheid South Africa, 1995-2004 …
Persistent link: https://www.econbiz.de/10012397980