Markt für Ruhestandsplanung in Deutschland.- Zielgruppen und Kundentypen -- Inhalte und Prozess der Ruhestandsplanung -- Langlebigkeit als Ausgangspunkt.- Konsum vs. Kapitalerhalt.- Rente vs. Entnahmeplan.- Flexible Renten.- Einladeverfahren und lead-Generierung.- Tools in der...

This book examines the aging of the US population as a primary domestic public policy issue. An increase in the proportion of the elderly in the total population will potentially result in a significant growth in the number of beneficiaries in major federal entitlement programs, leading to...

Ageism-Concept and Origins: Liat Ayalon & Clemens Tesch-Römer -- Ageism: The Relationship between Age Stereotypes and Age Discrimination: Peggy Voss & Klaus Rothermund -- Multiple Marginalizations Based on Age: Gendered Ageism and Beyond: Clary Krekula, Pirjo Nikander, & Monika Wilińska --...

Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Advertising in the Aging Societ y presents an insight into advertising practitioners and...

The theme of this book is health outcomes in India, in particular to outcomes relating to its caste and religious groups and, within these groups, to their women and children. The book’s tenor is analytical and based upon a rigorous examination of recent data from both government and...

This book provides an in-depth analysis of the older-tourist market, and of the challenges and opportunities created by population ageing from a tourism marketing perspective, by combining a demand-side and a supply-side approach to older tourists. The book is divided into three parts, the first...

Malte Marwede explores the impact of cognitive distance in product development, in particular whether large distances between developers and the customer target groups adversely affect the creation of customer-centric product ideas. Furthermore, he shows how practical user involvement measures...