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A Cross-Border-Only Regulation for Consumer Transactions in the EU : A Fresh Approach to EU Consumer Law
Twigg-Flesner, Christian - 2012
The present approach and its problems.-The case for a cross-border-only regulation.-Scope defining “cross-border”.-An EU consumer transactions regulation.- substantive issues -- private international law issues -- The debate about an “optional instrument” and the EUCTR
Persistent link: https://www.econbiz.de/10014552558
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Die Fairness-Formel : Freiheit und Gerechtigkeit in der Wirtschaft der Zukunft
Lüthy, Herbert - 2016
Ausgangspunkt dieses Buches ist das Verhältnis von Freiheit und Gerechtigkeit in Wirtschaft und Gesellschaft: Führt … Bruttoinlandprodukts bietet weitreichende Vorteile. Der wichtigste ist der, dass Freiheit und Gerechtigkeit nicht mehr kontrovers zu …
Persistent link: https://www.econbiz.de/10014019693
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The Capability Approach and the Praxis of Development
Deneulin, Séverine - 2006
The book examines the extent to which Amartya Sen's conception of 'development as freedom' can be a guide for …
Persistent link: https://www.econbiz.de/10012054251
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Independence, Propertylessness, and Basic Income : A Theory of Freedom as the Power to Say No
Widerquist, Karl - 2013
Independence, Propertylessness, and Basic Income argues that philosophers have focused too much on scalar freedom and … proposes a theory of status freedom as effective control self-ownership: the power to have or refuse active cooperation with … other willing people, or simply: freedom as the power to say no. …
Persistent link: https://www.econbiz.de/10012106388
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Determinants of Private Label Attitude : Predicting Consumers’ Brand Preferences Using Psychographics
Weiß, Stefanie - 2015
Various psychographic traits that most directly influence consumers’ private label attitudes are the focal point of Stefanie Weiss’ investigation. The author develops a comprehensive profile of psychographic predictors of attitude and identifies ways of translating these insights into...
Persistent link: https://www.econbiz.de/10012819101
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Kaufprozessorientiertes Marketing : Stop Branding, Start Selling! : wie neueste Erkenntnisse aus der Verhaltensforschung und den Neurowissenschaften Marketing und Vertrieb beflügel...
Rutschmann, Marc - 2018
Wie führt man Kunden direkt zum Kauf? Indem man Kaufprozesse gezielt anstößt und auf dem Weg zum Abschluss die richtigen Impulse setzt. Denn allein der funktionale Nutzen eines Produkts, seine emotionalen Attribute oder ein sorgfältig designter Markenauftritt reichen bei weitem nicht aus, um...
Persistent link: https://www.econbiz.de/10012805674
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The Experience Logic as a New Perspective for Marketing Management : From Theory to Practical Applications in Different Sectors
Pencarelli, Tonino (ed.); Forlani, Fabio (ed.) - 2018
Introduction to the experience logic: Key concepts and contents -- Part I: Theoretical contributions -- Experiential perspective in management literature: A systematic review -- Marketing in an experiential perspective: From "Goods and Service Logic" to "Experience Logic" -- Part II: Sectoral...
Persistent link: https://www.econbiz.de/10013256188
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Chinese Consumers and the Fashion Market
Xu, Yingjiao (ed.); Chi, Ting (ed.); Su, Jin (ed.) - 2018
Part 1: Introduction of the Chinese Fashion Market -- Part 1.1: overview of the Chinese Fashion Market -- Part 1.2: Re-evaluating the Market Potential: a perspective of domestic fashion brands -- Part 1.3: Too big to lose: a perspective of global fashion brands in the Chinese market -- Part 2:...
Persistent link: https://www.econbiz.de/10013270838
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Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
Martínez-López, Francisco J. (ed.);  … - International Conference on Research on National Brand … - 2018
The 2018 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original and significant contributions from researchers around the world on marketing issues facing retailers, store brand managers and national brand managers....
Persistent link: https://www.econbiz.de/10013192306
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Strategic Marketing Issues in Emerging Markets
Adhikari, Atanu (ed.) - 2018
This book presents a collection of articles addressing a range of marketing strategies unique to emerging economies. It describes the component of strategic and tactical marketing, including the marketing mix, segments and targeting, product and market orientation, employing the Internet and...
Persistent link: https://www.econbiz.de/10012395863