Der Aufbau der Unternehmensmarke findet in der Regel über die Entwicklung und Kommunikation der Unternehmensidentität statt. Christina Suckow identifiziert relevante Elemente, mithilfe derer die Identität reiner E-Brands über die Webseite aufgebaut und transportiert wird. Im Rahmen einer...

This book gives a thorough and systematic introduction to the latest research results on hesitant fuzzy and its extensions decision making theory. It includes five chapters: Hesitant Fuzzy Set and its Extensions, Distance Measures for Hesitant Fuzzy Sets and Their Extensions, Similarity Measures...

The concept of 'Natural Capital' has come to play a central role in current debates about biodiversity and nature conservation. It implies an approach to the natural world based on the valuation of places and species in terms of money. This is, in a variety of ways, both attractive and...

This book introduces and explains how to conduct a Social Return on Investment (SROI) analysis. It discusses the various advantages and disadvantages of different research strategies and designs, and explores the different ways in which SROI analysis results can be used for communication,...

This book grows from a conference on the state of the art and recent advances in Efficiency and Productivity. Papers were commissioned from leading researchers in the field, and include eight explorations into the analytical foundations of efficiency and productivity analysis. Chapters on...

Non-communicable diseases have surpassed infectious diseases as the leading cause of morbidity and mortality in developed countries. Prevention and treatment of the causes and consequences of lifestyle-related diseases forms an important part of health policy in the twenty-first century. Public...