In this book, specialists and scholars present a comprehensive account of the latest developments in Chinese new media. The articles explore important areas such as security of cyberspace in China; the development of WeChat and micro-blogs; public opinions of social media and the transformation...

This book analyzes various digital transformation processes in journalism and news media. By investigating how these processes stimulate innovation, the authors identify new business and communication models, as well as digital strategies for a new environment of global information flows. The...

Märkte -- Führungsprozesse (Unternehmensführung/-strategie) -- Controlling & Accounting -- Redaktion/Einkauf, Programmplanung -- Distribution -- B2B-Marketing -- B2C-Marketing -- Supportprozesse: Legal, Personal, IT/Organisation.

Grundlagen -- Die produktorientierte Perspektive -- Die ressourcenorientierte Perspektive -- Die kaufmännische Perspektive -- Die managementorientierte Perspektive -- Fallbeispiele -- Literatur- Abkürzungs- und Stichwortverzeichnis.

Chapter 1 Introduction -- Chapter 2 Digital Media and The Transformation of Space -- Chapter 3 The Companies We Keep -- Chapter 4 Health as a Social Media -- Chapter 5 The New Rules of Engagement -- Chapter 6 The Robot Journalist in The Age of Social Physics -- Chapter 7 The Times They are A’...

Technologies develop rapidly and reach hurricane levels of velocity but quality E-Content and innovative applications lag behind. This book addresses the question how content industries change within a digital environment and what role information and communication technologies play in...

Konvergenz und Restrukturierung der Telekommunikations- und Medienindustrie: Neue Geschäftsmodelle, neue Akteure? -- Konvergenz und Restrukturierung der Telekommunikations- und Medienindustrie: Neue Geschäftsmodelle, neue Akteure? -- Die neue Medienindustrie — Suchen, Finden und Verteilen...

This Palgrave Pivot explores how communication technology such as the Internet has changed the nature of trade, focusing especially on economy-wide reductions in company size (granularity) and the role of retailers (disintermediation). By increasing access to comparative data, influencing...

As with previous technological revolutions, innovations in the online world have triggered transformations in the labor market and the economy. While the Internet is trumpeted as a great job creator, there are also downsides that need to be identified and dealt with. The book discusses the...