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Effects of Health Communication and Pharmaceutical Advertising -- Taking Matters Global: The (Im)Possibilities of Cross …-Cultural Advertising -- Consumer Self-Empowerment: Increasing Consumer Control and Choice -- Modelling Consumer Self …-Empowerment -- Consumer Responses to Different Advertising Styles -- Advertising’s Contribution to Consumer Self-Empowerment. …
Persistent link: https://www.econbiz.de/10014019336
Introduction -- External Audit from Quality Perspective -- External Audit in USA, European Union and Turkey -- External …
Persistent link: https://www.econbiz.de/10012395860
international trade. The authors take an original and topical look at the security initiatives introduced by the USA and their …
Persistent link: https://www.econbiz.de/10012396168
This book analyzes the legal system for the protection of retail investors under the European Union law of investment services. It identifies the regulatory leitmotiv driving the EU lawmaker and ascertains whether and to what extent such a system is self-sufficient, using a set of EU-made and...
Persistent link: https://www.econbiz.de/10012396780
This book presents stimulating new perspectives on three key sets of issues: a fair globalization, the policies that might be adopted in response to protectionist pressures, and sustainable development policies involving G7 and G20 actions to lay the foundations for renewed trust. The individual...
Persistent link: https://www.econbiz.de/10012396906
Britain's worst deliberate economic policy mistake since the Great Depression." -Harold James, Princeton University, USA "This …
Persistent link: https://www.econbiz.de/10012397456
In its second volume, this book aims to link the academic research with development in the real world and provide a historical and institutional background that can enrich more formal research. The first section will include an assessment of the evolution and the state of the nascent...
Persistent link: https://www.econbiz.de/10012398209
This book examines the role of financial institutions in the financial markets during normal times, as well as during the global financial crisis. Chapter 1 offers a brief introduction to the research topics in the book, while Chapter 2 discusses the impact of financial derivatives on risk...
Persistent link: https://www.econbiz.de/10012398291
the USA, EU, Japan and BRICS. She argues that three major economic crises together with market globalisation have changed …
Persistent link: https://www.econbiz.de/10012496182
Persistent link: https://www.econbiz.de/10012053758