Public and Private Enforcement of Competition Law in Europe - Introduction and Overview -- Public Enforcement of Anti-Cartel Laws - Theory and Empirical Evidence -- Leniency Programmes and the Structure of Cartels - Remarks from an Economic Perspective -- The Role of Fines in the Public...

An Optional European Contract Code in the Institutional Competition between European Contract Laws -- Assessment of the Desirability of an Optional European Contract Law -- Evaluation of the European Commission's Impact Assessment Accompanying the Proposal for a Regulation on a CESL.

Grundlegendes/Foundations -- Law and Economics in the 21st Century -- Zur Konsequentialistischen Interpretationsmethode -- Law and Economics and the Independence of the Judiciary -- The Prince and The Law -- The Appeal of Legal Empiricism -- Eigentum/Property -- Anreize aum Verschenken — Open...

Foreword to the Two-Volume Series -- Introduction to This Study -- Introduction to Part I: Basic Concepts and Approaches -- Chapter 1: The “Correct” Definition of “the Impact of a Choice on Economic Efficiency” -- Chapter 2: The Components of the Difference Between a Firm’s Price and...

Introduction to This Study: This Study’s Coverage and Distinctive Features -- Chapter 12: Horizontal Mergers and Acquisitions -- Chapter 13: Conglomerate Mergers and Acquisitions -- Chapter 14: Vertical Mergers and the Pricing Techniques, Contract-of-Sale Provisions, and Sales-Policies That...

Begrüßung und Einführung -- Telekommunikationsregulierung und ihre Zukunft -- Impact of the Regulatory Framework on Investment Across Europe — An Update -- Kommentar zu: Impact of the Regulatory Framework on Investment Across Europe -- Benchmarking von Regulierungsansätzen im...

Thorsten Piening und Saskia Kampmeyer zeigen in diesem essential kompakt und auf den Punkt gebracht, wie Unternehmen im Internet neue Mitarbeiter gewinnen und insbesondere Search Engine Advertising (SEA) zielführend dafür nutzen können. Die Autoren erklären, wie Google und Co. die Candidate...

The constant growth of the World Wide Web (WWW) creates a demand for new strategies that are useful for Internet searchers as well as for information suppliers. While relevant and structured results became harder to find by search engines, the importance for businesses to be found on visible...

Das Internet hat das Dialogmarketing in den letzten zehn Jahren wesentlich bereichert. Allerdings fehlen meist systematische Abhandlungen über den Einsatz ausgewählter Online-Marketing-Instrumente. Hier schließt das Kompendium zu Konzepten, Instrumenten, Umsetzung und Controlling des...