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Cultural Tourism in a Digital Era : First International Conference IACuDiT, Athens, 2014
Katsoni, Vicky - 2015
tourism; tourism economics and policy; e-marketing and e-business; and many other fields, making it of value to researchers in …
Persistent link: https://www.econbiz.de/10012402057
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Emerging Champions in the Digital Economy : New Theories and Cases on Evolving Technologies and Business Models
Zhu, Xiaoming - 2019
This book presents a list of emerging and established companies which have a strong belief in the digital economy and elaborate their unique digital innovations. The companies selected for this book are from a variety of industries, including both Chinese and international leading technology...
Persistent link: https://www.econbiz.de/10012396067
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Digitized Labor : The Impact of the Internet on Employment
Pupillo, Lorenzo (ed.); Noam, Eli (ed.);  … - 2018
As with previous technological revolutions, innovations in the online world have triggered transformations in the labor … the World: Software-Defined Ecosystems and the Related Innovations Result in a Programmable Enterprise -- 11. ICT …
Persistent link: https://www.econbiz.de/10012397622
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The Digital Glocalization of Entertainment : New Paradigms in the 21st Century Global Mediascape
Sigismondi, Paolo - 2011
In this volume, Paolo Sigismondi explores the dynamics of global media and entertainment, specifically analyzing the implications of the global rise of non-scripted entertainment (as reality TV programs) and the impact and consequences of the Information and Communication Technology (ICT)...
Persistent link: https://www.econbiz.de/10014552542
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The New World of Transitioned Media : Digital Realignment and Industry Transformation
Einav, Gali - 2015
Embracing the Era of Open Source Marketing -- Chapter 9 The Role of Mobile in the Media Environment -- Chapter 10 Next Gen Video … era and examines its impact on marketing, advertising, innovation and other economic and social activities. The impact of … ourselves to the world. This has shaped the way we communicate with institutions and brands. Similar to the first “Transitioned …
Persistent link: https://www.econbiz.de/10014306567
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AI in Marketing, Sales and Service : How Marketers without a Data Science Degree can use AI, Big Data and Bots
Gentsch, Peter - 2019
AI on the administrative, planning and even creative procedures in marketing, sales and management. This book provides an …1 AI eats the World -- 2 A Bluffer’s Guide to AI, Algorithmics and Big Data -- 3 AI Business: Framework and Maturity …
Persistent link: https://www.econbiz.de/10012396017
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Digitalisierung im Einkauf
Schupp, Florian (ed.); Wöhner, Heiko (ed.) - 2018
Ansatzpunkte für Digitalisierung im Gestaltungsbereich des Einkaufs -- Successful digital transformations need a focus … on the individual -- Boundaries of digitalization -- The effect of digitalization is measurable -- Digitalisierung und … Krise -- Autonomous manufacturing-related procurement in the era of industry 4.0 -- Durch Digitalisierung entsteht Qualität …
Persistent link: https://www.econbiz.de/10014020659
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Digitalization in Open Economies : Theory and Policy Implications
Vogelsang, Michael - 2010
Characteristics of the Digital Economy -- Digitalization -- Economic Theory -- Theoretical Foundations -- Networks in a Fragmentation Model -- IT Services in a General Equilibrium Macro-Model -- Model: Entry of a Digital Goods Producer -- Comparison of the Models -- Economic Policy -- General...
Persistent link: https://www.econbiz.de/10013522801
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Management and Marketing of Wine Tourism Business : Theory, Practice, and Cases
Sigala, Marianna (ed.); Robinson, Richard N. S. (ed.) - 2019
This book links research in wine marketing/management and wine tourism, offering international and multidisciplinary … technology advances such as; social media, customer empowerment and engagement, co-creation, social / responsible marketing and …. Researchers will find in this book a holistic analysis of research and cases relating to the management and marketing of wine …
Persistent link: https://www.econbiz.de/10012395974
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Product Innovation in the Global Fashion Industry
Jin, Byoungho (ed.); Cedrola, Elena (ed.) - 2018
This volume explores the essence of the fashion evolution has been constant innovation, which is the utilization of new ideas to produce new products, processes, services or business practices. As an initial attempt to understand innovation in fashion, this volume focuses on product innovations,...
Persistent link: https://www.econbiz.de/10012397771