This book analyzes the current Islamic marketing environment. Since the Muslim world is extremely diverse in terms of … politico-legal environment in the Muslim world, which are essential for marketers to understand and form the foundations of … effective marketing strategies. …

Marketing ein. Dem Trend der zunehmenden Globalisierung des Welthandels folgt auch das internationale Direktmarketing. Im … weltweit ersten Fachbuch zu diesem Thema zeigen erfahrene Marketing-Entscheider aus der Praxis und Experten aus der …

renewable energy? How do the legal framework and customer preferences influence marketing strategies? Is direct marketing or … online marketing the key to success? Answers to these and many other questions can be found in this volume, which gathers … combines the latest research results and concrete case studies to help readers understand the fundamentals of marketing for …

2.1: Marketing Strategy and Performance -- Session 3.1: Consumer Behavior across Cultures (I) -- Session 3.2: Business …-to-Business Marketing across Cultures -- Session 4.1: Cross-Cultural Research Methodology -- Session 4.2: Marketing of Services across … Cultures -- Session 4.3: Business-to-Business Marketing across Cultures -- Session 5.1: Product Management across Cultures …

The current shift in demographics – aging and shrinking populations – in many countries around the world presents a …, technology, product development and marketing for elder consumers and employees. Key lessons are drawn from the Japanese lead …

gezieltem Bezug zum Marketing i.S. einer marktorientierten Unternehmensführung. Angereichert werden die theoretisch dargelegten … einzelnen Aktionsfeldern des internationalen Marketing-Managements sowie zahlreiche aktuelle Beispiele aus der unternehmerischen … Praxis. Mit dieser umfassenden Darstellung des internationalen Marketing-Managements richten sich die Autoren sowohl an …

Over the past two decades, the face of the world consumer has truly changed. Goods are more available, information … possible. As a result, international marketing is more important now than ever before. In this book, Josh Samli explores the … with both privileged and non-privileged consumers. Any company dealing with international marketing must learn how to …

This study addresses the marketing-mix standardization issue in the Central and Eastern European context. Special … degree of marketing-mix standardization in Central and Eastern Europe, with product and promotion being the most standardized …