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Interaktionsqualität im Technologietransfer : Theoretischer Ansatz, empirische Untersuchung und Implikationen
Lohmann, Stefanie - 2014
Technologietransferprozesse zur Integration externer Technologien sind von hoher Bedeutung für die Innovationskraft von Unternehmen und Wirtschaftsregionen. Sie verlangen eine zielführende Gestaltung, um Wissen und Technologien wirksam übertragen zu können. Stefanie Lohmann betrachtet die...
Persistent link: https://www.econbiz.de/10014017651
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Corporate Books : Hochwertige Instrumente der Unternehmenskommunikation
Klug, Sonja Ulrike - 2016
Industrie-Unternehmen publizieren ihre Geschichte(n) -- Dienstleistungsunternehmen publizieren Expertenwissen -- Die … ihre Geschichte(n) · Dienstleistungsunternehmen publizieren Expertenwissen · Die strategische Planung: Buchprojekte gekonnt … Verantwortliche für Corporate Communications, Marketing und PR · Corporate-Publishing- und Corporate-Book-Agenturen sowie freie Buch …
Persistent link: https://www.econbiz.de/10014019672
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Ökonomie der Buchindustrie : Herausforderungen in der Buchbranche erfolgreich managen
Clement, Michel (contributor); Blömeke, Eva (contributor);  … - 2009
bei Verlagen -- Das Buch und seine Gestalt -- Preismanagement bei Büchern -- Marketing — Markt und Meute …
Persistent link: https://www.econbiz.de/10014014781
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Corporate Books Unternehmensliteratur als Markenbotschafter
Hasenbeck, Manfred - 2011
ihre Geschichte, ihre Produkte und Marken oder ihre Alleinstellung wirkungsvoll zu inszenieren und zu zelebrieren. Immer … Eindruck bei den Empfängern: Ein gutes Buch eröffnet neue Welten und ist dazu angetan, den Leser von der ersten bis zur letzten …
Persistent link: https://www.econbiz.de/10014015392
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The House of Tata Meets the Second Industrial Revolution : An Institutional Analysis of Tata Iron and Steel Co. in Colonial India
Nomura, Chikayoshi - 2018
1 Introduction -- 2 The development of the modern business corporation in 19th century India: Building the foundations for the emergence of TISCO in the 20th century -- 3 TISCO during the decade of the 1900s: The Formation period -- 4 Initial failure to produce competitive steel, capitalization...
Persistent link: https://www.econbiz.de/10013256166
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Regional Trajectories of Entrepreneurship, Knowledge, and Growth : The Role of History and Culture
Fritsch, Michael; Wyrwich, Michael - 2019
This book offers a dynamic perspective on regional entrepreneurship, knowledge, innovation and economic growth, with a particular focus on the role that history and culture play. The authors provide comprehensive empirical analyses offering unique insights into the spatial patterns of long-term...
Persistent link: https://www.econbiz.de/10012395943
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The Growth of the Scholarly Publishing Industry in the U.S : A Business History of a Changing Marketplace, 1939–1946
Greco, Albert N. - 2019
This book analyzes the dynamic growth of the U.S. scholarly publishing industry in the United States during 1939-1946, a critical period in the business history of scholarly publications in STM and the humanities and the social sciences. It explains how the key publishing players positioned...
Persistent link: https://www.econbiz.de/10012396004
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Management Consultancy and the British State : A Historical Analysis Since 1960
Weiss, Antonio - 2019
This book traces the emergence and development of the relationship between management consultancies and the British state. It seeks to answer three questions: why were management consultants brought into the machinery of the state; how has state power been impacted by bringing profit-seeking...
Persistent link: https://www.econbiz.de/10012396022
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Quakers, Business and Corporate Responsibility : Lessons and Cases for Responsible Management
Burton, Nicholas (ed.); Turnbull, Richard (ed.) - 2019
This book explores how the distinctive "Quaker" approach to responsible business is based on honesty, truth and integrity. It analyzes how networks, family and succession are at its heart, and how much this approach offers to current debates on corporate social responsibility, as well as to...
Persistent link: https://www.econbiz.de/10012396121
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Technological Innovation and Economic Transformation : A Method for Contextual Analysis
Gautschi, Heidi - 2016
This book encourages thoughtful technological innovation while remaining conscious of its positive and negative consequences for society, presenting a method to help innovators anticipate consequences, minimize resistance, and enhance acceptance
Persistent link: https://www.econbiz.de/10012396698