This book takes an in-depth look at consumer behavior in the context of multichannel commerce, and explores how the convergence of physical and electronic channels influences consumer decision-making in a multichannel environment. In this regard, it goes far beyond explaining choices between...

Networks of firms have been in the focus of management research for several years. Recently, special attention has been paid to so-called business webs. Business webs are networks of firms which provide complements to a common product architecture. In the past, research focused on management...

Today, most firms employ online and offline distribution channels. Customers combine both channels for information search and purchase. However, researchers and practitioners are still lacking insight concerning the creation of additional customer value, in terms of a seamless purchase...

This book discusses in detail the impact of the Internet on the real-estate brokerage industry. It starts by tracing the history of the industry in America, and then goes on to present case studies of successful online brokerage companies and startups, and to evaluate future trends from the...

E-Commerce bietet für Unternehmen nur Chancen, wenn diese zu fundamentalen Veränderungen bereit sind und sich dabei mit den Besten messen. Das betrifft nicht nur die Geschäftsidee, sondern auch das Geschäftsmodell und behandelt alle relevanten Themen des E-Commerce von der Innovation bis zur...

Andreas Pinterits develops a performance measurement system to cope with the different requirements of offline and online sales channels. The author discusses different methods for measuring customer channel switching behaviour during the purchasing process and demonstrates the practical use of...

The asset management, and more specifically the mutual fund industry, is facing major strategic challenges. Although the market is growing overall, its growth attracts a steady stream of new entrants and new products that jeopardize the position and profitability of (large) incumbent firms. In...

Rund drei von vier Deutschen lassen sich in einem Fachgeschäft ausführlich beraten, kaufen jedoch die Ware später im Internetshop eines Wettbewerbers. Dieses als Showrooming bezeichnete Konsumverhalten ist mit der steigenden Akzeptanz des Onlinehandels zu einer wachsenden Herausforderung des...

Der stationäre Handel im digitalen Zeitalter -- Herausforderungen des stationären Handels -- Neuerfindung des stationären Handels -- Digitale Innenstadt und Shoppingcenter der Zukunft -- Risk-Benefit im Handel der Zukunft.