. Contents • Introduction and strategic motivation to data augmentation in database marketing • Literature review on data … Target Groups • Researchers and students in the area of CRM, data science, database marketing, and direct marketing … • Practicioners in the area of CRM, data science, database marketing, and direct marketing The Author Dr. Bettina Hüttenrauch obtained …

Part I: A Database System Architecture for a Shared Main Memory-Based Storage -- Part II: Database Operator Execution …This book examines the field of parallel database management systems and illustrates the great variety of solutions … low-latency responses on large sets of data paved the way for main memory-based parallel database management systems …

Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled …, the authors present the most comprehensive treatment to date of database marketing, integrating theory and practice … database marketing."This is an excellent in-depth overview of both well-known and very recent topics in customer management …

The MAXDATA handbook gives a detailed introduction to the time series database system MAXDATA. This software product … with respect to a modern database management and analysis system: database creation, research, management, documentation …