In this book, the world’s foremost experts on pricing integrate theoretical rigor and practical application to present a comprehensive resource that covers all areas of the field. This volume brings together quantitative and qualitative approaches and highlights the most current innovations in...

Diagnosing the Crisis -- What Works and What Doesn’t Work Against the Crisis -- Intelligent Cost Cutting -- Quick Solutions for Changing Customer Needs -- Quick Solutions for Sales and the Salesforce -- Quick Solutions for Managing Offers and Prices -- Quick Solutions for Services --...

Grundlagen des Preismanagements -- Strategie des Preises -- Analyse: Ökonomie des Preises -- Verhaltenswissenschaftliche Analyse -- Entscheidung: Eindimensionale Preise -- Entscheidung: Mehrdimensionale Preise -- Entscheidung: Langfristig optimierte Preise -- Entscheidung: Preisoptimierung und...

Preface: Confessions -- Chapter 1 My first painful encounters with prices -- Chapter 2 Everything revolves around price -- Chapter 3 The strange psychology of pricing -- Chapter 4 Price positioning: High or Low -- Chapter 5 Prices and profit -- Chapter 6 Prices and decisions -- Chapter 7 Price...