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Die Zusammenarbeit mit Agenturen bei der Integrierten Kommunikation : Anforderungen, Umsetzung und empirische Befunde aus Unternehmenssicht
Bruhn, Manfred - 2010
Grundlagen zur Integrierten Kommunikation und zur Zusammenarbeit mit Agenturen -- Konzeptualisierung eines (GAP-)Modells zur Umsetzung der Integrierten Kommunikation in Unternehmen durch die Zusammenarbeit mit Agenturen -- Konzeption einer empirischen Studie -- Analyse der...
Persistent link: https://www.econbiz.de/10014424958
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Handbook of Service Science, Volume II
Maglio, Paul P. (ed.); Kieliszewski, Cheryl A. (ed.);  … - 2019
Service Scheduling -- 5 Customer Adoption of AI in Service Encounters -- 6 Optimal Structure of Experiential Services: Review … Exploring the Journey to Services -- 18 Digital Workers in Nested, Networked Holistic Service Systems: A New Workplace Culture … Mobility Services -- 26 Population Health as a Network of Services: Integration of Health, Education, and Social Services -- 27 …
Persistent link: https://www.econbiz.de/10012395995
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Service Business Model Innovation in Healthcare and Hospital Management : Models, Strategies, Tools
Pfannstiel, Mario A. (ed.); Rasche, Christoph (ed.) - 2017
sector should not only incorporate single-end services, therapies or diagnosis related groups. Moreover, the authors focus on …
Persistent link: https://www.econbiz.de/10012396446
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Stakeholder Integration in Service Innovation
Jonas, Julia M. - 2018
Julia M. Jonas examines stakeholder integration and its’ dynamics in the setting of service innovation in IT and manufacturing firms. Applying a service-dominant logic theory approach, the multiple case study research describes the implementation of stakeholder integration with its’...
Persistent link: https://www.econbiz.de/10012396516
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Service Quality in Indian Hospitals : Perspectives from an Emerging Market
Mohapatra, Sanjay; Ganesh, K.; Punniyamoorthy, M.; … - 2018
This book offers an elaborate and empirical look at service quality of hospitals in the emerging market of India. The poor quality of service is a major issue in a large number of hospitals (particularly in government hospitals), which forces patients to opt for private hospitals that are...
Persistent link: https://www.econbiz.de/10012396657
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Services and the Green Economy
Jones, Andrew (ed.); Ström, Patrik (ed.);  … - 2016
Services and the Green Economy addresses a significant gap in the knowledge and understanding of sustainable economic … development. Bringing together a range of expert contributions the book analyses the role of services and service industries in …Acknowledgments-. Notes on Contributors-. List of Tables and Figures-. Introduction: Services and the Green Economy …
Persistent link: https://www.econbiz.de/10012397632
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Spinning Up ServiceNow : IT Service Managers' Guide to Successful User Adoption
Kahlout, Gabriele - 2017
managers how to orchestrate their IT service desks and developers to facilitate the adoption and consumption of IT services by …
Persistent link: https://www.econbiz.de/10012397846
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Services Marketing Cases in Emerging Markets : An Asian Perspective
Roy, Sanjit Kumar (ed.); Mutum, Dilip S. (ed.);  … - 2017
services marketing and service operations in emerging economies. It explores current issues and practices in Asia, across … services across different geographical areas in Asia. Students will find it interesting to compare and contrast different … markets covering important aspects related to services …
Persistent link: https://www.econbiz.de/10012398185
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Digitalisierung in Industrie-, Handels- und Dienstleistungsunternehmen : Konzepte - Lösungen - Beispiele
Fend, Lars (ed.); Hofmann, Jürgen (ed.) - 2018
Geschäftsmodelle -- 3. Ausgewählte Aspekte bei der Gestaltung von Digital Services -- Teil 2 Digitalisierung in ausgewählten …
Persistent link: https://www.econbiz.de/10012401411
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Modernes Krankenhausmanagement : Konzepte und Lösungen
Behar, Benjamin I.; Guth, Clemens; Salfeld, Rainer - 2018 - 4. Aufl. 2018
Dieses Buch zeigt Wege auf, wie jedes Krankenhaus die vermeintliche Quadratur des Kreises lösen kann: zum einen noch bessere medizinische und pflegerische Leistungen zu erbringen, zum andern nachhaltig die Gewinnschwelle zu erreichen. Auch wenn deutsche Krankenhäuser im internationalen...
Persistent link: https://www.econbiz.de/10012401530