Chinese companies have been increasingly active in outbound investment in recent years, with Germany the third largest … Chinese mergers and acquisitions (M&As) in Germany, with a focus on the companies’ business growth, particularly the … integration process and subsequent growth after acquisition. The authors contend that Chinese investors take a different approach …

China and Chinese companies - A strange combination? No. Based on extensive research and interviews with Lenovo, Haier, TCL …, Hisense and key decision makers worldwide, Sandra Bell gives reasons and identifies a Chinese way of international brand … management. She reveals: - Who are Chinese branded companies? Where are they coming from, where are they heading for? What are …

fashion brands in the Chinese market -- Part 2: Consumers in the Chinese Fashion Market -- Part 2.1: The rising middle class … -- Part 2.3: fashion consumption vs. sustainability -- Part 3: Modern Vs. Traditional Chinese Consumers -- Part 3. 1: Brand … consumers? –exploration of Chinese multi-brand loyalty -- Part 4. 2: Global vs. Domestic fashion brands: where do Chinese …

no other world region is experiencing. Deep understanding of Chinese consumers is therefore mission critical. Sethi … every marketer needs to know about Chinese consumers.” -Paul Zhou, Head, Illuminera Group This book offers a comprehensive … analysis of Chinese consumers from multiple perspectives, from the megatrends to their values and psychological changes. The …

, implementing and rolling out business models that broaden the capital participation of consumers. The challenge is to include … consumer participation. This book is addressed to energy consumers in local communities, their municipalities and to the policy …

emotional detachment consumers generate against valued brands and how negative experiences affect their and other consumers … which lead to anti-branding and how consumers choose to express their dissatisfaction with a company on individual and … Marketing, Journal of Retailing and Consumer Services, Journal of Research for Consumers, Marketing Theory, and Technovation …

of energy as a commodity business and a consumer brand, as well as the perception of energy consumers across Europe …. Topics discussed include green energy, the liberalization of the electricity industry, and the relationship between consumers …