This is the first book that summarizes the 20-year history of service innovation research and combines it with the future need to adopt a systems view in the field of service research. The book emphasizes that the most urgent issues of today’s economies - the development of welfare and...

Dirk Lippold erläutert in diesem Essential die Struktur und den Handlungsrahmen einer zielgerichteten Konzeption für das Personalmarketing. Neben der Prozessorientierung zeigt die Personalmarketing-Gleichung unter dem Aspekt der Wertorientierung für jedes Aktionsfeld im Personalbereich auch...

Problemstellung und Gang der Untersuchung -- Theoretische Grundlagen und Begriffsabgrenzung -- Ziele, Aufgaben und Instrumente eines wertorientierten M&AControlling-Systems -- Zusammenfassung wichtiger Erkenntnisse.

Ausgangslage und theoretische Grundlagen -- Erfolgsfaktoren der Werthaltigkeit von Immobilien -- Methoden zur Bewertung und Optimierung der Erfolgsfaktoren des Objekts -- Entwicklung des Entscheidungsmodells -- Arbeitshilfen -- Praxistest -- Schlussbetrachtungen.

Blueprinting and Strategy for Service Providers and Buyers -- Export Strategies and Global Markets -- Demographic Perspectives of Consumer Behavior -- European Perspectives on B2B Marketing -- Branding Decisions and Buyer-Seller Relationships in Global Markets -- Developments in Sales Management...

Kay Müller provides insight into the monitoring activities of private equity fund investors and explores their information requirements. He analyzes the reporting of private equity fund managers, reveals information gaps and provides guidance on how to improve investor relations. Dr. Kay...

Updated and revised, the third edition frames strategy as delivering firm value in both the short and long term while maintaining a sustainable competitive advantage. These issues are examined through industry evolution, the rise of the information economy, financial analysis, corporate and...

In the 1990s shareholder value was applied to all aspects of corporate strategy and management decisions as a result of intense competition, globalization, advances in technology, deregulation and the financial markets. As we enter the twentyfirst century the business environment is one of...