This book takes an in-depth look at consumer behavior in the context of multichannel commerce, and explores how the convergence of physical and electronic channels influences consumer decision-making in a multichannel environment. In this regard, it goes far beyond explaining choices between...

Today, most firms employ online and offline distribution channels. Customers combine both channels for information search and purchase. However, researchers and practitioners are still lacking insight concerning the creation of additional customer value, in terms of a seamless purchase...

Andreas Pinterits develops a performance measurement system to cope with the different requirements of offline and online sales channels. The author discusses different methods for measuring customer channel switching behaviour during the purchasing process and demonstrates the practical use of...

Der stationäre Handel im digitalen Zeitalter -- Herausforderungen des stationären Handels -- Neuerfindung des stationären Handels -- Digitale Innenstadt und Shoppingcenter der Zukunft -- Risk-Benefit im Handel der Zukunft.

Die neuen Informationstechnologien ermöglichen Geschäftslösungen, die die Prozesse fundamental verändern: Unternehmen werden innerhalb des Verbundes Lieferant-Hersteller-Abnehmer in ihre wertschöpfenden Bestandteile zerlegt und in virtuellen Geschäftsgemeinschaften neu zusammengefügt....

New Products and Existing Product Portfolio Management -- Investment in Facility Flexibility for Early Market Entry Under Competitive Uncertainty -- Demand Modeling in Product Line Trimming: Substitutability and Variability -- Supply Chain Coordination -- Coordinated Pricing and...

The basic idea of the real-time enterprise is to become quicker. A business which wants to become a real-time enterprise has to acquire three main abilities:- Internal and external data is integrated quickly and in real time in a well-organized company data pool,- Analyses of information in the...