consumers; and thirdly, their U.S. distributor was strong at marketing and the brand was skilfully promoted by large … expenditures for advertising. The firm demonstrated the marketing skill and commitment of financial resources that are requisites … for success in mass marketing in the United States …

the markets for apple juice and cider to support the analysis of marketing opportunities and the development of effective … will be supplemented with additional consumer marketing research findings in the final report for this project. …