We discuss how regression discontinuity designs arise naturally in settings where firms target marketing activity at consumers, and discuss how this aspect may be exploited for econometric inference of causal effects of marketing effort. Our main insight is to use commonly observed discreteness...

We present a demand system for tied goods incorporating dynamics arising from the tied-nature of the products and the stockpiling induced by storability and durability. We accommodate competition across tied good systems and competing downstream retail formats by endogenizing the retail format...

We explore the effects of television advertising in the setting of the NFL’s Super Bowl telecast. The Super Bowl is well suited for evaluating advertising because viewers pay attention to the ads, more than 40 percent of households watch the game and variation in ad exposures is exogenous...

In social change contexts such as conservation or public health, marketing can communicate information, nudge people toward more socially aligned behavior, or encourage adoption of long-run solutions that permanently shift personal outcomes and/or social spillovers. These marketing options, if...