Esteban, Lola; Hernandez, Jose M.; Moraga-Gonzalez, … - 2001
This paper studies the relationship between three key elements of the marketing mix, namely, price, product, and … distortions imply that (i) even if CDA increases the market price, the degree of market power need not increase and (ii) CDA may … yield a welfare loss even if it leads to a lower market price. …