How do you turn a multi‐million dollar star brand into a shrinking business with $6 billion wiped off its value in approximately three years? Well, you can ignore the consumer for a start. As brand equity has emerged to become a business priority and marketing imperative; so too has the need to...

“What’s in a name? That which we call a rose by any other name would smell as sweet …” Juliet may have been right when she uttered these noble words, but then again Romeo and Juliet did not live in a world where Nike, Sony and IBM rule supreme. Nor did the military offensives (to combat...

Purpose – To provide a concise briefing on the most topical issues and relevant implications from the top 400 management publications in the world. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the argument...

Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – We scan the top 400 management publications in the world to identify the most topical issues and latest...

Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – We scan the top 400 management publications in the world to identify the most topical issues and latest...

Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – Scans the top 400 management publications in the world to identify the most topical issues and latest...

Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – Scans the top 400 management publications in the world to identify the most topical issues and latest...

Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the...

Purpose – An interview with Joseph Pine II, co‐founder of Strategic Horizons LLP of Aurora, Ohio, USA, is co‐author of Authenticity: What Consumers Really Want and The Experience Economy: Work is Theatre & Every Business a Stage . Design/methodology/approach – This briefing is prepared...