We learn from history but it can be a mistake to assume that the past will always repeat itself. Nevertheless, it is reasonable assumption that, because of what took place in the 20th century, the new millennium will see continuing and increasing globalization as a feature of the business world....

What strategy would you employ when breaking into a new country? M&A, brand extension, foreign direct investment (FDI), partnering, exports, aggressive takeovers, or cautious step by step entry – the list is endless. We take a look at a couple of the most popular methods and see how they have...

For many large corporations the sheer size and potential of China as a business market has become too great an opportunity to ignore. Since joining the WTO, China’s profile as a destination for international expansion has swelled – and with it so too have the numbers of organizations,...

In recent months, the vogue for international business mergers has been getting bad press. Despite the fact that the push for big joint ventures such as DaimlerChrysler continues, success stories are notably uncommon. The idea of two powerful firms from different continents pooling their...

Time is money, particularly in today’s world of instant communication. And when a crisis arises, response time is critical in minimizing damage to image and brand name. But when Coca‐Cola was faced with a health scare in Belgium four years ago, this preeminent global giant was slow to react,...

Purpose – Highlights the advantages of relationship marketing though a case study of Cervena, an “ appellation controllée ” for New Zealand venison, which helped it to carve out a new market among diners at top restaurants in the USA. Design/method/approach – Demonstrates that New...

Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the...

Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the...

Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the...

Purpose – Reviews the latest management developments across the globe and pinpoints practical implications from cutting‐edge research and case studies. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the...