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The cars that ate the world
In: Strategic Direction 25 (2009) 8, pp. 13-16
Purpose – The purpose of this paper is to look at the car making industry who are among the major victims of the recent economic crisis, and discuss the option of developing countries in which emerging markets could be utilised. This paper aims to investigate some of the rich‐country car...
Persistent link: https://www.econbiz.de/10015010414
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Devil's advocate (Italian oil giant Eni)
Fisher, D. - In: Strategic Direction 24 (2007) 1
Persistent link: https://www.econbiz.de/10015011171
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Corporate governance as a foundation for corporate social responsibility in transitioning economies: the Russian experience
McCarthy, D.J. - In: Strategic Direction 25 (2008) 1
Persistent link: https://www.econbiz.de/10015011322
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The role of corporate branding in a market driving strategy
Tarnovskaya, V. - In: Strategic Direction 25 (2009) 3
Persistent link: https://www.econbiz.de/10015011344
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A framework of successful organizational practices in Western multinational companies operating in Russia
Koveshnikov, A. - In: Strategic Direction 28 (2012) 10
Persistent link: https://www.econbiz.de/10015011918
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Profiting from the past
In: Strategic Direction 31 (2015) 6, pp. 36-38
can be said to be still at some stage of emergence. Russia ticks some of the right boxes in this respect thanks to … brand of social entrepreneurship has started to emerge in Russia. Practical implications – The paper provides strategic …
Persistent link: https://www.econbiz.de/10015012486
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CSR in the Russian aviation industry: the winds of change
Belyaeva, Zhanna - In: Strategic Direction 31 (2015) 8, pp. 7-9
industry in Russia as well as its results. Design/methodology/approach – The paper pinpoints some CSR techniques as a response … to the drastic changes of the aviation business environment in Russia. The cases are related to four specific Russian …
Persistent link: https://www.econbiz.de/10015012620
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Small bank, big ambitions
In: Strategic Direction 30 (2014) 10, pp. 1-4
privately owned bank in Russia. But at Promsvyazbank (PSB) they wanted more – to compete on the basis of international best … owned bank in Russia.  …
Persistent link: https://www.econbiz.de/10015013136
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Comparing new product development strategies at Bass and Carlsberg‐Tetley
In: Strategic Direction 18 (2002) 4, pp. 6-8
New product development (NPD) remains a vital aspect of marketing for manufacturers of branded goods. Yet it remains an area of great debate and discussion not least about the best strategies and processes for delivering NPD success. Nwabueze and Law consider the NPD strategies of two large...
Persistent link: https://www.econbiz.de/10015009562
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Dyson’s heroic struggle
In: Strategic Direction 19 (2003) 9, pp. 8-10
Richard Heckert observed “Innovation to me is inevitably linked to society and to products that are going to make society … between positive brand values and innovation.  …
Persistent link: https://www.econbiz.de/10015009640