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A cocktail of opportunity (why a recession is not the time to trim brand portfolios)
In: Strategic Direction 28 (2011) 1
Persistent link: https://www.econbiz.de/10015011788
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A cocktail of opportunity (why a recession is not the time to trim brand portfolios)
In: Strategic Direction 28 (2011) 1
Persistent link: https://www.econbiz.de/10015011795
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Resource‐based competitiveness: managerial implications of the resource‐based view
Andersén, Jim - In: Strategic Direction 26 (2010) 5, pp. 3-5
, integrate HRM practices with strategic management processes. The complexity of imitating resources is also discussed …
Persistent link: https://www.econbiz.de/10015010489
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Making a key decision in a downturn: go on the offensive or be defensive?
Deans, G.K. - In: Strategic Direction 25 (2009) 8
Persistent link: https://www.econbiz.de/10015011424
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The relationship between new technologies and strategic activities
Lawlor, J. - In: Strategic Direction 26 (2010) 1
Persistent link: https://www.econbiz.de/10015011478
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A resource-based analysis of the conditions for the emergence of profits
Becerra, M. - In: Strategic Direction 25 (2009) 6
Persistent link: https://www.econbiz.de/10015011387
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Strategic Management of External Resources.
Poissonnier, Hugues - 2017
Cover -- How purchasing became a strategic function: from purchasing to external resources management -- Supply … resource management: Salomon and his network of subcontractors in Romania -- How purchasing managers can benefit from new … opportunities -- Geopolitics: a new field of expertise for buyers -- The new role of the purchasing function in the management of …
Persistent link: https://www.econbiz.de/10013041773
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Henry Ford would just love Toyota
In: Strategic Direction 21 (2005) 4, pp. 25-27
Purpose – To compare the contrasting approaches of car manufacturers as they compete for market share and revenues. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – Global...
Persistent link: https://www.econbiz.de/10015009894
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Rothmans sees market share slip
In: Strategic Direction 28 (2012) 2, pp. 19-21
marketer. You have a generous advertising budget, follow the rules of strategic brand management, make sure your brand …
Persistent link: https://www.econbiz.de/10015010686
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Brave new world as firms go global
In: Strategic Direction 18 (2002) 2, pp. 20-22
We learn from history but it can be a mistake to assume that the past will always repeat itself. Nevertheless, it is reasonable assumption that, because of what took place in the 20th century, the new millennium will see continuing and increasing globalization as a feature of the business world....
Persistent link: https://www.econbiz.de/10015009547