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integration of all activities that may impact customer value, which in turn affects both return-on-investment and profitability …
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, integrate HRM practices with strategic management processes. The complexity of imitating resources is also discussed …
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Cover -- How purchasing became a strategic function: from purchasing to external resources management -- Supply … resource management: Salomon and his network of subcontractors in Romania -- How purchasing managers can benefit from new … opportunities -- Geopolitics: a new field of expertise for buyers -- The new role of the purchasing function in the management of …
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Purpose – To compare the contrasting approaches of car manufacturers as they compete for market share and revenues. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – Global...
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marketer. You have a generous advertising budget, follow the rules of strategic brand management, make sure your brand …
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