integration of all activities that may impact customer value, which in turn affects both return-on-investment and profitability …

, integrate HRM practices with strategic management processes. The complexity of imitating resources is also discussed …

Cover -- How purchasing became a strategic function: from purchasing to external resources management -- Supply … resource management: Salomon and his network of subcontractors in Romania -- How purchasing managers can benefit from new … opportunities -- Geopolitics: a new field of expertise for buyers -- The new role of the purchasing function in the management of …

marketer. You have a generous advertising budget, follow the rules of strategic brand management, make sure your brand …