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Cover -- How purchasing became a strategic function: from purchasing to external resources management -- Supply resource management: Salomon and his network of subcontractors in Romania -- How purchasing managers can benefit from new opportunities -- Geopolitics: a new field of expertise for...
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Purpose – To summarize some of the recent literature which has focused on the Eastman Kodak Company. Design/methodology/approach – This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings – Reports of Kodak's...
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Purpose – This paper aims to consider the factors contributing to the successful marketing of one‐off special events. Design/methodology/approach – Uses a case study of Festival Melbourne 2006, a multi‐site, multi‐activity sporting and cultural event, to investigate ways of increasing...
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